Wendy Bellissimo - Celebrity Nursery Designer - Partners With Pampers(R) and Dreft(R) To Help Moms and Dads Prepare for Parenthood

CINCINNATI, June 22 /PRNewswire/ -- As the mother of four young girls under the age of six, as well as the designer of a very popular line of baby bedding, furniture and clothing, Wendy Bellissimo knows a few things about parenting. Bellissimo has partnered with Pampers, a trusted name in baby care and development for more than 45 years, and Dreft, the leading baby laundry detergent, to create a keepsake that every mom or mom-to-be can appreciate for years to come - a scrapbook to capture treasured moments of the new baby. Using her knowledge as a mom and well-known designer, Bellissimo has designed an exclusive, limited edition baby shower scrapbook, "Sweet Baby Memories," which is available for free while supplies last to the first 5,000 households, limit one per household. For more information, visit http://www.sweetbabymemories.com/. The scrapbook celebrates the special connection between new and experienced moms and offers a unique way to preserve these precious, yet practical, words-of-wisdom that typically occur at baby showers or similar gatherings.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060622/CLTH040-a ) (Photo: http://www.newscom.com/cgi-bin/prnh/20060622/CLTH040-b )

"There is nothing as magical as watching your child learn, grow and explore the world around them and for me, there's nothing better than sharing those experiences with my children everyday," said Bellissimo. "I'm excited to have this opportunity to work with Pampers and Dreft to share some of my experiences with other moms. When I was pregnant, I often looked to my friends and family who'd 'been there' for advice. Now that I've been down this road a few times myself, I sincerely hope that other parents can gain insight from the things I've learned."

The scrapbook, designed exclusively for Pampers and Dreft, was created with a baby shower in mind and is a unique gift that includes a special area for experienced moms to share their words of wisdom with the new mom-to-be. To help make the transition to parenthood a bit easier, Bellissimo has written a heartfelt foreword to share her own words of wisdom for moms, which includes a variety of her first-hand experiences with motherhood along with practical must-have tips to create and prepare for a new baby's arrival - specifically the nursery. In addition, the album features one-of-a-kind designed pages that include Bellissimo's sweet and delicate creative touches beloved by many moms, so new parents can begin collecting their most cherished memories before, during and after pregnancy to celebrate this exciting moment for years to come.

Bellissimo, who has designed nurseries for celebrities like Kelly Ripa, Brooke Shields, Cedric the Entertainer and Desperate Housewives' James Denton, and has made a business of creating products for babies and growing families, offers this advice: "Creating a nursery is like building a nest - no two are exactly alike. But like all nests, nurseries are put together with love to provide a safe and nurturing environment for your baby."

Bellissimo believes no nursery would be complete without the following important must-haves. She often recommends these items to her clients and includes them in her own home:

* Comfortable Changing Table - You and your baby will spend a lot of time together at the changing table, so securely attach a thick, slip- covered changing pad to create a safe, comfy and cozy area. Select a changer with smart storage features that can later allow it to become a dresser. * Stock Up on Essentials - When you set up the nursery, make sure everything that touches your baby is soft and gentle, especially those items that are used most often - diapers and wipes! I like Pampers Swaddlers diapers because they are soft and comfy for newborns. And Pampers Sensitive Wipes are gentle enough for my daughter's delicate skin, and they have a touch of milk essentials. They'll help condition your baby's skin every time you use them. * Crib - This is the focal point of the room. Choose something that makes a beautiful statement - and in which your baby will be safe and comfortable. * Machine-Washable Fabrics - It's important to care for the yummy textures and delicate patterns of your baby's bedding and clothing, so be sure you wash everything in a special detergent like Dreft, which is formulated to be gentle on a baby's sensitive skin. TIP: don't forget to pre-wash all of baby's clothes, towels and blankets before you set up the closet! Basically, if it touches your baby's skin, wash it in Dreft. * Plenty of Storage - Plan ahead to add extra storage space. Little clothes, toys and books take up a lot more space than you think. Staying organized can help you feel more at ease while adjusting to life with a newborn.

In addition to creating a warm and comforting environment for the new baby, scrapbooks are a great way to celebrate the magical moments of the birth of a new baby and help preserve the precious memories of this happy time. The limited edition "Sweet Baby Memories" scrapbook designed by Bellissimo exclusively for Pampers and Dreft is available while supplies last. For more details, along with her tips and other valuable information for parents, visit http://www.sweetbabymemories.com/.

Product Information

A new parent may use a dozen wipes and diapers per day, so it's important to have plenty on hand. Because everything that touches a baby's skin should be soft and gentle, new Pampers Sensitive Wipes with a touch of milk essentials help condition baby's delicate skin by restoring the natural pH balance. They are gentle enough to use from day one, hypoallergenic and fragrance free. Babies also grow more quickly in the first five months than any other time in their lives, so Pampers Swaddlers are the ideal diaper for parents to use during baby's early months. They have super-stretchy sides, soft overlapping tabs for a snug, comfortable fit and a new Absorb Away liner that helps keep runny mess away from baby's delicate skin.

Dreft, the leading baby laundry detergent for more than 70 years, is specially formulated for the unique needs of baby items to help clean tough baby and toddler stains, including those from formula, juice, baby food and spit-up. Dreft is also the No. 1 choice of pediatricians for washing baby's clothes, and provides a gentle clean for all fabrics that may touch baby's skin. It does not contain harsh chemicals, which may be irritating next to baby's tender skin, and does not harm or diminish the flame resistance of children's sleepwear. Dreft rinses thoroughly, leaving virtually no residue on baby's clothes, which ensures a gentle, soft feeling against baby's skin.

About Wendy Bellissimo

Between designing nurseries for celebrities, starting her own exclusive line of baby care and nursery products, and authoring a best-selling book Nesting, Wendy knows her most important jobs include playing in a magical backyard fort with her four daughters or singing a bedtime lullaby. It's in experiencing the day-to-day pleasures of being a mother that Wendy perfected her signature style. And through an exclusive partnership with Babies "R" Us, Wendy is sharing her inspired designs with the world. Comfort, convenience, and touchable elegance - along with limitless imagination - are the hallmarks of Wendy's designs.

About Pampers(R)

Pampers is a trademark of Procter & Gamble , the company's largest global brand and the world's top-selling diaper brand. For more than 45 years, Pampers has been helping to improve life for babies and toddlers and the parents who care for them. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit http://www.pampers.com/.

About Dreft(R)

For more than 70 years, Dreft has been the leading baby laundry detergent for fabrics that may touch baby's skin. It is specially formulated for the unique needs of baby items and is the #1 choice of pediatricians. For more information on Dreft products and caring for baby's clothes, visit http://www.dreft.com/.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in more than 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.