Walt Disney Internet Group Expands European Mobile Content Operations with Acquisition of Living Mobile

"We're committed to maintaining our position as a top-tier mobilecontent publisher with a portfolio including both Disney brandedcontent and content from third parties," said Mark Handler, executivevice president and managing director of WDIG, International."Purchasing Living Mobile is a key part of that commitment. They haveproven track record in mobile game publishing and world-class talentin this new and highly competitive game category, and their strong,existing library makes us a serious competitor in games."

Founded in 2001 and headquartered in Munich, Living Mobiledevelops and publishes mobile games across Europe and in Singapore.Its portfolio of more than 70 games includes games based on popularcontent licenses including Hudson Soft's Bomberman and Lode Runner,CAPCOM's Resident Evil -- ATN, and Saitek's Mephisto Chess M.E., aswell as a line up of original titles and classic puzzle and card gamesincluding Solitaire Deluxe. In May 2005, Mobile Games Analyst rankedLiving Mobile among the top 10 of all European mobile game publishersin an analysis based on both games and distribution network.

"It's an honor to join one of the world's leading entertainmentcompanies," said Stephan Berendsen, founder and president, LivingMobile. "Disney was the first major entertainment company to make ameaningful commitment to mobile content. They understand this businessand have a great infrastructure in place, and we look forward tohelping them grow internationally."

Under the terms of the agreement, Living Mobile will operate as asubsidiary of WDIG Europe. It has approximately 40 employees andoffices in Munich and Prague.

Having first entered the mobile market in Japan with a majormobile deal in August 2000 with NTT DoCoMo, Disney has quickly becamethe number one mobile entertainment brand in that market withdistribution on all 4 major carriers and more than 3.3 million paidsubscriptions. Based on its early learning in Japan, Disney is now oneof the leading mobile content distributors worldwide with main officesin North Hollywood, Calif., London and Tokyo. Its content library hasgrown to include more than 6,000 products and services includingringtones, voicetones, games, video, graphics and applications whichare distributed in 32 countries around the globe through agreementswith more than 65 carriers and distributors. Disney publishes contentin more than 20 countries in the EMEA region under the Disney Mobileand Starwave Mobile publishing labels.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadershipand operational management for The Walt Disney Company's Internetproperties including Disney.co.uk. A market leader in developing anddistributing entertainment and informational content to new platforms,WDIG is committed to creating and delivering products for broadbanddistribution including Disney Connection and Disney's ToonTown Online,the world's first massive multi-player online game for kids andfamilies (www.disney.co.uk/toontown). Through relationships with someof the world's largest wireless carriers, WDIG distributes content andservices to wireless users under the Disney, ESPN and ABC brands.Additionally, WDIG has led the way in the USA in developinginteractive content for televised programming through its Enhanced TVservice. Steve Wadsworth is president of WDIG, which is headquarteredin North Hollywood and has operations in Seattle, New York, Orlando,Tokyo, London and Budapest.