Trivial Pursuit Game Now Available on Mobile Phones; The World's Most

    Business Editors/Entertainment Editors

    NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Jan. 18, 2005--The Trivial Pursuit(R) game has moved out of the living room and onto mobile handsets everywhere. Starwave Mobile and Horn Abbot Ltd., owner of the Trivial Pursuit(R) trademark, today announced the launch of the mobile adaptation of the best-selling and most popular trivia board game of all time, Trivial Pursuit(R). Published by Starwave Mobile, the Trivial Pursuit(R) mobile game is available now through select mobile carriers and will soon roll out to other major carriers nationwide.
    The Trivial Pursuit(R) mobile version brings the board game's familiar trivia teasers and graphic design to phone subscribers' handsets. It boasts a large and diverse catalog of questions that differ from the board, online and PC versions of the game so players can maximize their trivia knowledge. Questions are updated frequently, eliminating repeats and ensuring that question themes are always fresh. Additionally, the mobile adaptation retains the game's competitive nature by offering a leaderboard system and tournament challenges, allowing players to compete for the highest listed score.
    Users are able to select from a variety of game play options, including single player or a multiplayer "pass the phone" variations. Players choose the game type, game tile piece color and timer settings. Points and pie pieces are accrued by correctly answering questions, and the point system is based on the speed in which the questions are answered. The timer, along with the question count, can be adjusted based on the players' level of expertise.
    "We are excited to see the Trivial Pursuit(R) mobile version. For over 22 years the Trivial Pursuit(R) game has been enjoyed in family rooms around the world, and now it can be played by fans on the go," said Jim Ware, president of Horn Abbot.
    "We are thrilled to announce the Trivial Pursuit(R) mobile version. It is the world's leading trivia game brand, and the millions who have enjoyed the board game can now play it on the go," said Larry Shapiro, executive vice president and general manager of Starwave Mobile. "Wireless trivia games have proven to be highly popular and we couldn't have done better in this category than to add Trivial Pursuit(R) mobile to our portfolio."

    Trivial Pursuit is a registered trademark of Horn Abbot Ltd.

    About Starwave Mobile

    Starwave Mobile is the unit of the Walt Disney Internet Group that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company. It also develops original, non-Disney branded properties. The Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.

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CONTACT: Walt Disney Internet Group Kim Kerscher, 818-623-3266 kim.kerscher@dig.com or mPRm Public Relations Karen DeMarco / Yasmeen Coning, 323-933-3399 kdemarco@mprm.com yconing@mprm.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS CONSUMER/HOUSEHOLD ENTERTAINMENT ELECTRONIC GAMES/MULTIMEDIA TELECOMMUNICATIONS PRODUCT SOURCE: Walt Disney Internet Group

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