This Spring It's All About Time: Bounty and Home Style Expert Katie Brown Show You How to Maximize Your Time While Keeping Your Home Clean

CINCINNATI, March 21 /PRNewswire/ -- There's just something about coming home to a clean house that makes you feel good. But let's face it, while many of us love a tidy home, actually cleaning the house can be a dreaded chore that's all too easy to put off. After all, with so many other things on our to-do list and daylight saving-time upon us, there just don't seem to be enough hours in the day to get everything done.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070321/CGW015)

In fact, according to a recent survey of American households conducted by New Best Ever Bounty paper towels*, more than 68 percent of consumers feel they just don't have enough time to keep their home as clean as they would like.

If only there were quick and easy ways to make cleaning less time-consuming. Enter home style expert, Katie Brown. Often hailed as "the doyenne of domesticity for Generation X," Brown has the tips and tricks to help you take back your hour this spring and get your home in tip-top shape.

"For many of us, cleaning seems like such a hassle," said Brown. "Believe it or not, there are ways to make this dreaded task more enjoyable. An easy way to stay ahead of the cleaning curve is to use the tools that instantly help you be more efficient and effective."

Brown says one of her all-time favorite timesaving tips is to get the whole family involved with spring cleaning, and get the job done even quicker. "The beauty of having everyone help clean your home is that your cleaning will be done much faster and more efficiently," says Brown. "And, talk about efficiency, here's a little secret you may not know: one sheet of Bounty keeps working through multiple spring cleaning tasks -- just rinse, wring, re-open and then toss in the garbage when you're done. No more clean up after your clean up!"

New Best Ever Bounty's cloth like durability and thick quilts make it the ideal partner for a spring cleaning of your home. It can be used for the full gamut of cleaning inside and outside, from attic to basement and kitchen to garage. Whether it's cleaning patio furniture, wiping down blinds or making the stove sparkle, one sheet of Bounty will keep working -- until the job is done.

A novel way to make cleaning fun, says Brown, is to put on a favorite soundtrack while cleaning and "sing 'n clean!" Or make a contest to see who can help clean the most with one sheet of Bounty.

Brown also offers these quick tips to help take the chore out of cleaning: -- Clean your home the most effective and efficient way, and then celebrate the outcome! -- Dress in your favorite, comfy 'cleaning uniform' -- Have snacks and refreshments ready for you and your little helpers -- everyone can use a little energy boost! -- When you're finished cleaning, give yourself a little reward

Speaking of ways to take the dread out of chores, to encourage people to tackle cleaning with enthusiasm and make the most of tidying time, Bounty and Katie Brown have teamed up for the One Sheet Challenge. Log on to OneSheetChallenge.com and share your story of using one sheet of New Bounty to tackle a tough task in your home for a chance to win a complete kitchen makeover, a shopping spree of energy-efficient appliances or a year-supply of Best Ever Bounty.

"Bounty paper towels are an indispensable household helper in American homes throughout the year and especially during spring cleaning time," said Brad Schwan, Bounty brand manager. "Now that we've made Bounty better than ever, we're asking Americans to tell us how one sheet worked for them."

For more of Brown's fun secrets for cleaning with Bounty and details on the contest, log on to OneSheetChallenge.com or QuickerPickerUpper.com. The One Sheet Challenge runs now through June 30, 2007. Winners will be announced on OneSheetChallenge.com and notified by mail.

About Bounty

Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Glass & Surfaces; Bounty Fun Prints; Bounty Designer's Touch; Bounty Home Decor; and Bounty Cooking. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel, as well as Bounty Quilted Napkins. Bounty is sold in the United States, Puerto Rico, Canada and several countries in Europe. For more information on Bounty, visit http://www.quickerpickerupper.com/.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Katie Brown

Known as "TV's meat-and-potatoes Martha Stewart," Katie Brown is world renowned as an author and television host helping people cook, garden, entertain, raise a family and just make it through the day. Her knowledge of organization and cleaning is un-paralleled in the industry, and together, Katie and Bounty are tackling spring!

* Bounty worked with Synovate, Inc., (A global leader in market intelligence, Synovate Inc.'s online Global Opinion Panel was used as the sample source for this study) to conduct this study