The Iams Company Launches Friends for Life Fund to Offer Relief to Thousands of Pets Affected by Katrina; 100 percent of Donations Go To Relief

The Iams Friends for Life Fund will support qualified non-profitorganizations caring for pets separated from their families orcaretakers by the disaster. In addition, The Iams Company will matchcontributions collected via the Iams Friends for Life Fund with up toan additional $25,000 worth of product on top of the estimated$200,000 worth of Iams(R) and Eukanuba(R) Dog and Cat Foods alreadydonated. GCF will be accepting donations intended for disaster reliefuntil November 30, 2005. (Note: In the U.S. these donations are taxdeductible; outside the U.S., please check with your local taxauthority.)

"Our deepest, heart-felt sympathies go out to all affected byHurricane Katrina," said Kelly Vanasse, The Iams Company. "We'veestablished the Iams Friends for Life Fund as a way for our employeesand pet passionate people worldwide to contribute to the cause. Everypenny of every donation through the end of November will go directlyto help the pets in need."

As a means of kicking off the Iams Friends for Life Fund,Oscar-winning actress Diane Keaton will be featured in a PublicService Announcement (PSA) to tell pet lovers how and where donationscan be made to support the rescue, recovery, and placement efforts ofthe pets affected by Hurricane Katrina. Created pro bono by Saatchi &Saatchi NY, the PSA is scheduled to launch nationally later this week.This is a first of its kind celebrity/corporate partnership to supportcompanion animal relief efforts that guarantees 100 percent of alldonations will go directly to organizations in and out of the areasthat are helping pets affected by Katrina. In addition, The IamsCompany has made an initial shipment of 160,000 pounds of Iams andEukanuba Dog and Cat foods, enough to fill four truckloads.

Mike Arms, President of the Helen Woodward Animal Center and aleader in animal welfare, was instrumental in bringing all of theparties together. "I'm happy that Diane Keaton, The Iams Company,Saatchi & Saatchi, and all of us are doing this together to raiseawareness and funds for those animals who need the help sodesperately," says Arms. "The fact that 100 percent of the funds willgo to the animals and their care is especially meaningful."

Individuals interested in learning more about the Iams Friends forLife Fund can visit the Iams Company homepage at www.iams.com to belinked to the Greater Cincinnati Foundation web site or call IamsConsumer Care at 1-800-863-4267. Donations can be made online viacredit card or by check, stock donations, and wire transfers betweennow and November 30, 2005, with shelter distributions to be made asthe funds are raised. An advisory group of leading welfareorganizations will help guide the distribution of funds toorganizations in need.

About The Iams Company

For nearly 60 years, The Iams Company, a division of Procter &Gamble (NYSE:PG), has enhanced the well-being of dogs and cats byproviding world-class quality foods and pet-care products. To learnmore about Eukanuba(R) and Iams(R) Dog and Cat Foods and the EukanubaVeterinary Diets(R) line of canine and feline therapeutic diets orgeneral pet care and nutrition information, call the Iams ConsumerCare Center at 1-800-863-4267. You also can visit us on the Web athttp://www.iams.com or http://www.eukanuba.com.