Steve and Barry's Outfits Global Retail Operations with SAP

PORT WASHINGTON, N.Y., Aug. 7 /PRNewswire-FirstCall/ -- Strengthening its position as one of the leading solutions providers to retailers of all sizes around the world, SAP AG today announced that Steve & Barry's has selected SAP(R) software to support its global growth objectives. Known for re-writing the rules of retail by offering affordably priced, high-quality apparel for the entire family, Steve & Barry's will implement SAP for Retail solutions to support the company's operations and its expansion as one of the fastest-growing retailers in the United States. With more than 200 stores in more than 30 states, the move to SAP will benefit Steve and Barry's employees at the corporate level as well as in its distribution center and stores.

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After a comprehensive evaluation of competing vendor solutions, Steve & Barry's selected SAP for its ability to provide an integrated, end-to-end solution across retail, financial, real estate and human resource operations to automate manual processes, streamline operations and control costs.

In keeping with its promise to deliver high-quality merchandise to its customers at astonishingly low prices, Steve & Barry's also selected SAP software for its multi-language and multi-currency capabilities to support the company's current and future international operations, allowing the company to share real-time information quickly and efficiently on a global scale.

To remain flexible and responsive to fashion trends, consumer demands and market needs, Steve & Barry's will employ the SAP(R) Workforce Management application to ensure that it effectively attends to staffing needs, employee skill levels, payroll requirements, employee availabilities and workplace rules to increase overall productivity. Furthermore, by putting the right employees in the right place at the right time, Steve & Barry's will not only reduce critical time-to-market for product design, development and purchasing, but also guarantee that its employees will continue to thrive in their roles and be motivated to initiate the type of cutting-edge, out-of-the-box thinking that separates Steve & Barry's from its competition.

In an effort to gain further insight into the needs of its target consumers, Steve & Barry's will leverage the SAP(R) Merchandise and Assortment Planning application to anticipate consumer demand and build and analyze assortments based on local customer preferences to increase margins and maximize sales for each product line.

Steve & Barry's will also leverage the next wave of enhancements to SAP(R) Best Practices offerings -- a global portfolio of proven industry and cross- industry business processes, methodologies and documentation. SAP Best Practices offerings are based on the experience of SAP and its partners, gained from decades of serving industry-leading companies of all sizes. The enhancements range from new, preconfigured industry best practices to new and improved deployment tools for faster implementation and additional coverage for countries and industries.

"Our relationship with Steve & Barry's is further proof that SAP is committed to providing award-winning solutions with new levels of adaptability and simplicity in business management to retailers of all sizes," said Jim Mattecheck, senior vice president/general manager, Retail, SAP America Inc. "SAP retail solutions are the best way for companies like Steve & Barry's to achieve greater efficiencies and focus on their tremendous growth potential. We are proud to have such an exciting company like Steve & Barry's join our ever-growing family of the best-run retailers in the world."

About Steve & Barry's

New York-based Steve & Barry's(R) is a leading casual apparel retailer that offers high-quality merchandise at astonishing low prices for men, women and children. Founded in 1985, the company operates over 200 anchor and junior anchor shopping center and mall-based locations throughout the U.S. The entire family can find incredible values on Steve & Barry's full lines of denim, t-shirts, cargos, jackets, footwear, shorts, sweatshirts, jerseys, hats, hoodies, chinos, tanks, polos and more. In addition, Steve & Barry's recently launched two of the most high-profile and industry-changing product lines in all of retail. BITTEN(TM), the first-ever apparel line created by actress and global fashion icon Sarah Jessica Parker, and the Starbury(TM) Collection of athletic and lifestyle apparel created with NBA(R) star Stephon Marbury, are available exclusively at Steve & Barry's stores. Additional information and store locations can be found at http://www.steveandbarrys.com/.

About SAP for Retail

SAP for Retail is a solution portfolio that helps retailers understand their business, anticipate the needs of their business and inspire their customers, employees and shareholders by delivering results. The portfolio comprises an end-to-end set of retail solutions; merchandise management and planning; store operations (through the acquisition and integration of Triversity POS solutions); and base finance and HR solutions. SAP for Retail helps retailers of all sizes to create shopping experiences that their customers will want again and again, by providing the ability to make the right decisions quickly and profitably (Additional information at http://www.sap.com/retail/).

About SAP

SAP is the world's leading provider of business software*. More than 41,200 customers in more than 120 countries run SAP(R) applications-from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver(R) platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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