Stef Norden Named President and CEO of Priceline Europe

Mr. Norden is Managing Director of Priceline Europe and was ChiefExecutive Officer of Bookings, BV, the Amsterdam-based Internet hotelreservation company acquired by priceline.com earlier this year. Hewill succeed Dr. Andy Phillipps, 36, who will remain as a director ofPriceline Europe's Board of Directors. Dr. Phillipps was a co-founderand CEO of Active Hotels, the U.K.-based Internet hotel reservationservice that was acquired by priceline.com in 2004.

"Stef Norden built one of Europe's fastest-growing Internet hotelservices and possesses an extensive knowledge of the European hotelbusiness environment and an entrepreneurial spirit that we expect willfuel future growth for Priceline Europe and priceline.com," said Mr.Boyd. "Andy Phillipps has been instrumental in buildingpriceline.com's European presence and we appreciate his manycontributions, wish him well in his future pursuits and look forwardto his continued participation on our European board."

In announcing its 3rd quarter 2005 financial results,priceline.com pointed to strong results for Priceline Europe, whichexperienced high growth rates in traffic and bookings, particularly inContinental Europe, where online growth trends are generally strong.Priceline Europe recorded gross bookings of $165 million in the 3rdquarter 2005, which represents an organic growth rate of 75.5%compared to the same quarter in the prior year (which assumesownership of Active Hotels and Bookings, BV during the entire period).With a combined base of more than 18,000 participating hotelproperties, priceline.com believes that Priceline Europe, with itscombination of Active Hotels and Bookings, BV, is one of the largestand fastest-growing online hotel reservation services in Europe.

Prior to joining Bookings, B.V., Mr. Norden founded two successfulEuropean start-ups. After receiving his Masters Degree in MechanicalEngineering from Twente University, he founded Spekan, a company thatoutsourced 3-D mechanical engineering projects. Spekan was acquired byCreys of Belgium. Later, Mr. Norden co-founded BBV, an integratedoptics company. In 2000, BBV merged with Scotland-based Kymata and wassubsequently acquired by Alcatel. Mr. Norden was an early Bookings,B.V. investor in 1996 and started his own Bookings affiliate companyin 2002. That company became Bookings largest affiliate and mergedwith Bookings in 2003.

About Priceline.com

Priceline.com www.priceline.com is a travel service that offersleisure airline tickets, hotel rooms, rental cars, vacation packagesand cruises. Priceline.com recently expanded its services, socustomers now have a choice: they can pick from a broad selection ofpublished flights, hotels, rental cars and packages at publishedprices or, for deeper savings, they can use priceline.com's Name YourOwn Price(R) service for their travel needs. Priceline.com also has apersonal finance service that offers home mortgages, refinancing andhome equity loans through an independent licensee.

Priceline.com operates one of Europe's fastest growing hotelreservation services through Activehotels.com, Activereservations.com,Bookings.net and priceline.co.uk. The company also operates thefollowing travel web sites: Travelweb.com, Lowestfare.com,RentalCars.com and BreezeNet.com. Priceline.com licenses its businessmodel to independent licensees, including priceline mortgage andcertain international licensees.

Information About Forward-Looking Statements

This press release may contain forward-looking statements. Theseforward-looking statements are not guarantees of future performanceand are subject to certain risks, uncertainties and assumptions thatare difficult to predict; therefore, actual results may differmaterially from those expressed, implied or forecasted in any suchforward-looking statements. Expressions of future goals and similarexpressions including, without limitation, "believe(s)," "intend,""expect(s)," "will," "may," "should," "could," "plan(s),""anticipate(s)," "estimate(s)," "predict(s)," "potential,""target(s)," or "continue," reflecting something other than historicalfact are intended to identify forward-looking statements. Thefollowing factors, among others, could cause the Company's actualresults to differ materially from those described in theforward-looking statements:

-- adverse changes in general market conditions for leisure and other travel services as the result of, among other things, terrorist attacks, natural disasters, or the outbreak of an epidemic or pandemic disease;

-- adverse changes in the Company's relationships with airlines and other product and service providers which could include, without limitation, the withdrawal of suppliers from the priceline.com system (either priceline.com's retail or "opaque" services, or both):

-- the loss or reduction of global distribution fees;

-- the bankruptcy or insolvency of another major domestic airline;

-- the effects of increased competition;

-- systems-related failures and/or security breaches, including without limitation, any security breach that results in the theft, transfer or unauthorized disclosure of customer information, or the failure to comply with various state laws applicable to the company's obligations in the event of such a breach;

-- difficulties integrating recent acquisitions, such as Active Hotels and Bookings B.V., including, ensuring the effectiveness of the design and operation of internal controls and disclosure controls of acquired businesses;

-- a change by a major search engine to its search engine algorithms that negatively affects the search engine ranking of the company or its 3rd party distribution partners;

-- legal and regulatory risks; and

-- the ability to attract and retain qualified personnel.

For a detailed discussion of these and other factors that couldcause the Company's actual results to differ materially from thosedescribed in the forward-looking statements, please refer to theCompany's most recent Form 10-Q, Form 10-K and Form 8-K filings withthe Securities and Exchange Commission. Unless required by law, theCompany undertakes no obligation to update publicly anyforward-looking statements, whether as a result of new information,future events or otherwise.