Savvy Moms Share Maternal Instincts; Vocalpoint Offers Online Moms the Opportunity to be a Valuable Resource to their Communities

Formerly known as Tremor, Vocalpoint, a division powered by P&G,will be providing moms the opportunity to apply to be a part of theVocalpoint influencer community. Members of this online community willprovide their insights and opinions on an assortment of products andconcepts from some of the largest companies in the world. Vocalpointmoms will be kept up to date on the latest ideas and products in therealms of home care, personal finance, pharmaceuticals andentertainment including, movies, television and music. Moms who areinterested in becoming a part of this exclusive group simply need tolog on to www.vocalpoint.com and fill out a short survey. Once thesurvey is submitted and tabulated, those who are accepted into theprogram will receive a sample of the latest products in beauty care.

As a member of this exclusive panel of moms, the only thingrequired is an opinion - because it is the opinion of these womenaround the country that matters. Vocalpoint looks for consumers tovocalize their insights, which can be shared with the companies thatproduce products or offer services, or even shared with their friendsand family. The feedback provided is instrumental in shaping theproducts and services of the future. Members of Vocalpoint are neverobligated to do or say anything, but if they have an opinion about aparticular product or service offered through the Vocalpoint partnercompanies, they are welcome to share those opinions with others -regardless of whether its positive or negative. As a Vocalpoint mom,there are no obligations or cost involved and your privacy isguaranteed.

"Over the years, Procter & Gamble has offered products that helpmoms run their households efficiently and economically, and we'veoften heard back from our customers about what they liked, or perhapsdidn't like, about a particular product," says Amy Donges, Vocalpointmarketing manager. "At P&G, we find this consumer feedback absolutelyinvaluable in helping us continuously offer products that best servethe needs of our customers. By developing Vocalpoint, P&G has set up away for other companies to gain access to these very vocal andinfluential moms to gain access to their thoughts and feedback aswell."

Vocalpoint Moms receive an interactive bi-weekly newsletter thatdiscusses the latest topics on current events and trends in themarketplace. The moms are asked to provide insight and feedback onthese issues.

To learn more about Vocalpoint and how to be a part of thisexclusive program, log on to www.vocalpoint.com.

About P&G

Three billion times a day, P&G brands touch the lives of peoplearound the world. The company has one of the strongest portfolios oftrusted, quality, leadership brands, including Pampers(R), Tide(R),Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R),Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R),Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head &Shoulders(R), Wella, Gillette(R), and Braun. The P&G communityconsists of almost 140,000 employees working in over 80 countriesworldwide. Please visit http://www.pg.com for the latest news andin-depth information about P&G and its brands.