"Project Runway” Designers Face Invigorating Challenge from HP on Lifetime Television’s Hit Series

HP (NYSE:HPQ) spotlighted the integration of technology and fashion with a special design challenge from HP and Intel that aired last Thursday on Lifetime Television’s hit show "Project Runway.”

Contestants were challenged to create original fabric patterns on HP TouchSmart PCs with Intel processors, drawing from personal stories and family photographs for inspiration. The one-of-a-kind fabrics were then constructed into stunning runway looks.

The HP and Project Runway "Pattern Making” challenge has become a signature episode for the long-running series.

"The divide between fashion and technology is getting narrower by the day,” said Nina Garcia, fashion director at Marie Claire and judge for "Project Runway.” "Major designers and fashion houses are tapping into the online and digital worlds, whether to create prints and patterns or promote their collections.”

The challenge from HP and Intel was the first time designers were given the opportunity to use technology to create their own patterns from scratch.

HP TouchSmart PCs provide an abundance of creative options and a liberating interface for users to unleash their creativity in an intuitive way. With a paintbrush or finger to the "digital canvas,” designers can incorporate their personal styles into the material they use for their final garments.

"With the excitement and industry impact generated by last season’s HP and Intel challenge, our touch technology was brought back to help designers take their creativity to an even higher level,” said Tracey Trachta, executive director, Global Marketing, Personal Systems Group, HP. "We saw designers such as Emilio Sosa go on to create a brand based on this challenge, and it’s equally inspiring to see technology and our joint efforts with Intel spark ingenuity among season eight’s designers.”

HP has been a forerunner in the fashion-meets-technology space – first with its collaboration with designer Vivienne Tam on the HP Mini Vivienne Tam "digital clutch” notebook PC and then in relationships with other fashion icons – "Project Runway” and "Sex and the City 2.”

Technology on the show

The "Project Runway” designers are using the latest HP TouchSmart PCs and HP TouchSmart tm2 notebook PCs, both powered with Intel® Core™ i5 processors, to expand their creativity throughout the season. HP TouchSmart PCs feature a lustrous design that integrates a striking high-definition widescreen display with a multitouch-enabled screen. Users can pinch, rotate, flip or drag a finger across the screen of the PC to create distinctive designs in a natural, intuitive way.

The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.

Viewers can visit www.mylifetime.com/hp to find more information on the technology being used on the show and get a behind-the-scenes look at the designers’ sketches.

About "Project Runway”

Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway” provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Season eight of Project Runway is the No. 1 competitive un-scripted program on ad-supported cable in 2010 among Women 18-49, Women 25-54, Women 18+, Women 18-34 and Households.

Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, Jane Cha and Desiree Gruber of Full Picture, and JoAnn Alfano and David Hillman of Lifetime. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.

About Lifetime Networks

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Intel and Core are trademarks or registered trademarks of Intel Corp. in the United States and other countries.

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