HP Invites People to Express Themselves on YouTube

HP (NYSE:HPQ) today announced the HP You on You project, a contest on YouTube that invites entrants from around the world to create and share videos that express who they are – without showing their faces.⁽¹⁾

The contest uses new video creation tools on YouTube, including improved video remixing and webcam video tools, to allow people of all skill levels to submit videos that run the gamut from comedies to mini-biographies and documentaries, and showcase their individual passions, causes and creative gifts.⁽¹⁾

Running through Aug. 30, the contest offers the opportunity for contestants to win more than $300,000 in cash and prizes from HP. The contest is an extension of HP’s award-winning "The PC Is Personal Again” campaign, which features achievers including Shaun White, Serena Williams and Fergie discussing what they do with their HP PCs in a series of "Hands” commercials that don’t show their faces.

"HP hopes to inspire and foster creativity,” said David Roman, vice president, Marketing Communications, Personal Systems Group, HP. "Combining personal passions, digital remixing tools and the YouTube stage means we’ll be able to gather, celebrate and reward expressions of originality like never before.”

The project celebrates products that are designed by and for consumers, and this extends to the prizes offered, which include the newly released HP Pavilion dv6z Artist Edition 2 notebook PC. The Artist Edition notebook features a stunning design inspired by the sea and sky in Okinawa, Japan, which earned 27-year-old Hisako Sakihama first place in the 2008 HP MTV "Engine Room” Notebook Design Contest.

The Artist Edition notebook brings together a rich set of options, including a Blu-ray optical drive⁽²⁾ and AMD Turion™ processors⁽³⁾ as well as powerful graphics from ATI. Advanced yet intuitive software applications – including Corel® VideoStudio X2, Corel Painter Sketch Pad, Corel Paint Shop Pro Photo X2 and Magix Music Maker 14 – allow users to explore new levels of creativity and fun with pictures, music and video. The notebook is currently available for a starting list price of $749 from www.hpdirect.com and consumer electronics retailers worldwide.⁽⁴⁾

"We are really excited about the global scope, accessibility and social aspects of the HP You on You project,” said Jamie Byrne, head of Marketing Programs, YouTube. ”This is one of the first programs where we have integrated tools for users to share their videos as broadly as possible across the web and other social platforms.”

Contest details⁽⁵⁾

This is the broadest worldwide YouTube contest to date – open globally and localized for 21 YouTube English and non-English countries – and it features technology to make it easy for participants to express who they are and share their creations. The contest is hosted by Grammy-nominated artist Kenna.

Beginning today, contestants can submit their videos on the contest’s website. Each week a panel of experts will select the top 20 videos as semifinalists. YouTube users will then vote to select the top four videos, which will then be in the running to win the grand prize of $40,000 along with recognition of the video on the YouTube homepage.

After six weeks, each of the 100 semifinalists selected by YouTube will receive an HP Artist Edition notebook PC, and the 20 finalists selected by YouTube viewers also will each receive $2,500. The first-, second- and third-place winners will receive $40,000, $20,000 and $15,000 prizes, respectively.

Additionally, all submitted videos will be eligible for the Community Award. Participants will be able to share videos and enlist voters through a variety of social platforms. The 100 contestants whose videos receive the most votes will win an HP Artist Edition notebook PC and cash prizes. The first-, second- and third-place videos in the Community Award will win $15,000, $7,500 and $2,500 prizes, respectively.

"HP is encouraging creativity and innovation through the You on You project,” said Kenna. "It is exactly what I am about, and I am happy to be a part of that vision.”

More information about the HP You on You project is available at www.youtube.com/hp.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available at http://www.hp.com/hpinfo/newsroom/.

⁽¹⁾ Internet access is required.

⁽²⁾ As Blu-ray is a new format containing new technologies, certain disc, digital connection, compatibility and/or performance issues may arise, and do not constitute defects in the product. Flawless playback on all systems is not guaranteed. In order for some Blu-ray titles to play, they may require a DVI or HDMI digital connection and displays may require HDCP support. This Blu-ray drive does not support writing to ultra-high speed CDRW media (16X to 32X advertised performance). HD-DVD movies cannot be played on this notebook PC.

⁽³⁾ This system requires a separately purchased 64-bit operating system and 64-bit software products to take advantage of the 64-bit processing capabilities of AMD technology. Dual/quad/triple-core processing available with AMD technology is designed to improve performance of this system. Given the wide range of software applications available, performance of a system including a 64-bit operating system and a dual-core processor will vary.

⁽⁴⁾ Estimated U.S. list price. Actual price may vary.

⁽⁵⁾ A full list of contest rules and guidelines is available at http://hpyouonyou.realitydigital.net/terms/en-terms.aspx.

AMD, AMD Turion and ATI are trademarks or registered trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Corel is a trademark or registered trademark of Corel Corporation or Corel Corporation Limited.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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