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16.05.2005 12:01:00
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HP and Gwen Stefani Launch Limited Edition ''Harajuku Lovers'' Dig
HP and Gwen Stefani Launch Limited Edition ''Harajuku Lovers'' Digital Camera -- Only 3,000 Produced
Music Writers/Business Editors/High-Tech Editors
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4888836
LOS ANGELES--(BUSINESS WIRE)--May 16, 2005--HP (NYSE:HPQ)(Nasdaq:HPQ) today announced the availability of Gwen Stefani's custom-designed HP digital camera exclusively at www.hp.com/buy/gwen.
Designed for her fans, the limited edition (only 3,000 produced) "HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani" is styled in turquoise and white with maroon-colored accents, including hearts and Japanese kanji and katakana characters. The camera retails for $249 and features a host of stylish extras, including a carrying case and charms designed by Gwen herself.
On Tuesday, Gwen will be presenting Ellen DeGeneres and a few lucky Ellen DeGeneres Show audience members with the first cameras off the production line. Ellen viewers and Gwen fans will be able to log onto www.hp.com/buy/gwen and www.gwenstefani.com to enter to win a camera. Fans can also get a peek at the HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani in action as it is prominently featured in Gwen's new No. 1 music video, "Hollaback Girl."
"I started Harajuku Lovers because I wanted to design something more creative than a standard merchandise line. So we decided to launch a fashion and accessories line based on the same Japanese influence as my album 'Love. Angel. Music. Baby.'," said Stefani. "A camera is clearly a modern day accessory so I thought, 'Why not design a unique, stylish version of it?' So we added it to the line, and it's super-kawaii ('super-cute' in Japanese)."
The HP and Gwen Stefani collaboration is an ideal meeting of form and function, offering customers amazing quality, ease of use and a stylish design. The camera's accessory package includes an authenticity card verifying which number of the 3,000 cameras made the individual owns, a stylish case and charm designed by Stefani, a wrist strap with a heart-shaped charm, and a DVD with Gwen Stefani video, audio interview, wallpapers and more.
The HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani is an ultra-compact, 4.1 megapixel camera that features HP's innovative Real Life Technologies such as adaptive lighting technology, panorama preview mode for capturing panoramic shots, in-camera red-eye removal to instantly eliminate red-eye without a PC or software, HP Image Advice and HP Instant Share.
"In our efforts to blend technology with personalization and design, we are extremely proud to partner with Gwen Stefani," said Doug Cole, director, Alliance Marketing and Entertainment, HP. "Gwen epitomizes the seamless blending of fashion, film, music and creativity, so it made perfect sense to partner with her to launch this limited edition personalized camera for customers."
The alliance between HP and Gwen Stefani was created as an extension of the success of the HP Printable Tattoos for the Apple iPod from HP that were launched in late 2004. The HP Printable Tattoos enable customers to reflect their individual style and design by downloading a tattoo template, which can be customized and personalized and then wrapped around an iPod digital music player.
HP Printable Tattoos by Stefani and other music artists and fashion designers are available for download at www.hp.com/music. The blank tattoo media paper retails for $14.99 at www.hpshopping.com.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP is available at www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2005, and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2004. HP assumes no obligation and does not intend to update these forward-looking statements.
(C) 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4888836
--30--DDT/sf*
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| To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption |
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| To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption |
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| To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption |
 |
| To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption |
 |
| To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption |
 |
Music Writers/Business Editors/High-Tech Editors
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4888836
LOS ANGELES--(BUSINESS WIRE)--May 16, 2005--HP (NYSE:HPQ)(Nasdaq:HPQ) today announced the availability of Gwen Stefani's custom-designed HP digital camera exclusively at www.hp.com/buy/gwen.
Designed for her fans, the limited edition (only 3,000 produced) "HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani" is styled in turquoise and white with maroon-colored accents, including hearts and Japanese kanji and katakana characters. The camera retails for $249 and features a host of stylish extras, including a carrying case and charms designed by Gwen herself.
On Tuesday, Gwen will be presenting Ellen DeGeneres and a few lucky Ellen DeGeneres Show audience members with the first cameras off the production line. Ellen viewers and Gwen fans will be able to log onto www.hp.com/buy/gwen and www.gwenstefani.com to enter to win a camera. Fans can also get a peek at the HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani in action as it is prominently featured in Gwen's new No. 1 music video, "Hollaback Girl."
"I started Harajuku Lovers because I wanted to design something more creative than a standard merchandise line. So we decided to launch a fashion and accessories line based on the same Japanese influence as my album 'Love. Angel. Music. Baby.'," said Stefani. "A camera is clearly a modern day accessory so I thought, 'Why not design a unique, stylish version of it?' So we added it to the line, and it's super-kawaii ('super-cute' in Japanese)."
The HP and Gwen Stefani collaboration is an ideal meeting of form and function, offering customers amazing quality, ease of use and a stylish design. The camera's accessory package includes an authenticity card verifying which number of the 3,000 cameras made the individual owns, a stylish case and charm designed by Stefani, a wrist strap with a heart-shaped charm, and a DVD with Gwen Stefani video, audio interview, wallpapers and more.
The HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani is an ultra-compact, 4.1 megapixel camera that features HP's innovative Real Life Technologies such as adaptive lighting technology, panorama preview mode for capturing panoramic shots, in-camera red-eye removal to instantly eliminate red-eye without a PC or software, HP Image Advice and HP Instant Share.
"In our efforts to blend technology with personalization and design, we are extremely proud to partner with Gwen Stefani," said Doug Cole, director, Alliance Marketing and Entertainment, HP. "Gwen epitomizes the seamless blending of fashion, film, music and creativity, so it made perfect sense to partner with her to launch this limited edition personalized camera for customers."
The alliance between HP and Gwen Stefani was created as an extension of the success of the HP Printable Tattoos for the Apple iPod from HP that were launched in late 2004. The HP Printable Tattoos enable customers to reflect their individual style and design by downloading a tattoo template, which can be customized and personalized and then wrapped around an iPod digital music player.
HP Printable Tattoos by Stefani and other music artists and fashion designers are available for download at www.hp.com/music. The blank tattoo media paper retails for $14.99 at www.hpshopping.com.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP is available at www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2005, and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2004. HP assumes no obligation and does not intend to update these forward-looking statements.
(C) 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4888836
--30--DDT/sf*
CONTACT: HP Stacy Katz, 650-857-2064 stacy.l.katz@hp.com HP Media Hotline, 866-266-7272 pr@hp.com www.hp.com/go/newsroom or Harrison & Shriftman Lindsay Bangel, 917-351-8615 Allyson Foreman, 917-351-8673
KEYWORD: CALIFORNIA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS MUSIC INTERNET E-COMMERCE PRODUCT PHOTO PHOTOWIRE SOURCE: HP PHOTO: 45360
Copyright Business Wire 2005
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