Disney Online Continues Record-Breaking Traffic Streak with 16 Percent

    Business Editors/Internet Writers

    NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--April 18, 2005--Disney Online, part of the Walt Disney Internet Group (WDIG) and the leader in kids and family online entertainment, saw guest traffic numbers dramatically increase in March, achieving an all-time high for monthly unique site visitors. Disney Online had more than 19 million unique visitors in March 2005, up from 16.4 million in February, reflecting an increase of more than 16 percent. This performance outpaced the two percent growth of the Internet population and six percent growth of the "Kids Entertainment" category for the same period (comScore Media Metrix). Year-over-year Disney Online traffic grew 44 percent.
    The Disney Online network of sites saw broad growth across almost all demographics, with key growth areas including seniors and kids. Seniors ages 55 and above outpaced all other age segments by growing 37 percent over February, and kids ages 6-14 grew 27 percent over February. For kids ages 6 to 14, traffic to the Disney's Toontown Online (Toontown.com) and the Disney Channel site was also strong, exhibiting double digit month-over-month growth.
    Previously, the network experienced three consecutive record- breaking months in a row from October to December 2004.
    "Disney Online's performance reflects our team's focus on launching compelling and innovative content for kids and families," stated Ken Goldstein, executive vice president and managing director, Disney Online. "We are extremely proud of our work with all the many Disney media units, especially Disney Channel, that allows our guests access to the best of Disney when and where they want it."
    FamilyFun.com, part of the Disney Online network, also showed strong growth with a 42 percent increase in site traffic from March 2004.

    About Disney Online

    Disney Online (www.disney.com) produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, Disney.com is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include Disney Channel (www.disneychannel.com), Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com), Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures (www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio Disney (www.radiodisney.com).
    Among the many magical "neighborhoods" found at www.Disney.com are Disney's Toontown Online (www.toontown.com), the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (www.disneyblast.com), a premium subscription service for kids ages 3-9. Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE:DIS).

--30--RJ/la*

CONTACT: Walt Disney Internet Group Brandy Phillips, (818) 623-3764 brandy.phillips@dig.com or mPRm Public Relations Karen DeMarco, (323) 933-3399 kdemarco@mprm.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD ENTERTAINMENT INTERNET E-COMMERCE SOURCE: Walt Disney Internet Group

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