Dell Products and Services Give Rooms to Go Room to Grow; America's Largest Furniture Store Standardizes on Dell Technology

Now celebrating its 15th anniversary, the Tampa, Fla.-basedcompany continues to see burgeoning sales, with more than 4,000 roomsof furniture delivered daily. To keep sales rolling in, Rooms To Goinstalled more than 1,200 Dell OptiPlex(TM) SX280 desktop computerswith all-in-one 17-inch LCD flat touchscreen monitors used aspoint-of-sale (POS) registers.

Rooms To Go also purchased 700 Dell 1700n laser printers, whichdeliver fast, networked printing in a compact design and allow salesassociates to quickly print product information to share withcustomers. The addition of a second paper tray for each printer allowsRooms To Go to use a custom sales form for sales receipts and a largecapacity tray for product information. The POS systems includesignature capture, card readers, sales terminals and 17-inch flatpanel monitors and a shared laser printer. The sleek, compact systemsfit well in the company's room-by-room showcase environment and arepositioned throughout the store to ease the buying process.

"We needed computers with the ability to run our in-house softwareand a sleek appearance to match the furniture in our showrooms. Dellsystems are reliable, which means our customers won't experienceunnecessary wait time when making a purchase, enhancing the overallRooms To Go experience," said Rick Brown, Rooms To Go project manager.

Dell provided Rooms To Go with deployment services includingcustom factory integration (CFI), having the Rooms To Go corporateimage integrated in its systems as they were built. Dell also providedasset-tagging and project management services to help reduce error andensure that each system was ready to plug-in and power-up uponarrival.

"It is important to retailers that their information technologymakes the most efficient use of space, incurs low operating costs,provides reliable operations, and their investment in the technologyis safe," said Vincent Vargas, senior manager, Dell Retail. "The RoomsTo Go approach is a great example of how retailers can invest intechnology to enhance business operations and improve the customerexperience."

About Rooms To Go

Founded in 1991, Florida-based Rooms To Go -- with over 100 storesin Alabama, Florida, Georgia, Mississippi, North Carolina, SouthCarolina, Tennessee, and Texas -- is recognized as the top-sellingfurniture store in the U.S. Rooms To Go also operates Rooms to GoKids, specializing in children's furniture, and Rooms To Go Beds, aspecialty store concept that combines the convenience of a localmattress store with the positive Rooms To Go experience theircustomers have come to expect.

About Dell Retail

Dell Retail matches industry-leading Dell desktops, servers,storage, networking products and services with relevant peripherals.Dell has developed alliances with independent software vendors toprovide software applications in conjunction with Dell infrastructuretechnologies to automate customer sales transactions, inventorymanagement, payments, accounting, customer data and corporatecommunications. This streamlined approach, which encompasses thepoint-of-sale register, the back office and the data center, enablesretailers to effectively manage overall operations.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and deliversinnovative technology and services they trust and value. Uniquelyenabled by its direct business model, Dell sells more systems globallythan any computer company, placing it No. 25 on the Fortune 500.Company revenue for the last four quarters was $56 billion. For moreinformation, visit www.dell.com. To get Dell news direct, visitwww.dell.com/RSS.

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(1) According to Furniture Today Top 100 Furniture Stores report,May 23, 2005.