Apple's Latest IPhone 6s On Track To Beat Last Year's First-weekend Sales

(RTTNews) - Technology giant Apple, Inc. (AAPL) said Monday it is on track to beat last year's record for first weekend sales of iPhone 6 and 6 Plus, when sales breached the 10 million mark within just three days of its sales launch on September 19, 2014.

The projection for first weekend sales of iPhone 6S and 6S Plus is based on positive customer response and pre-orders.

"Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world. We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25," the company said.

Last week, the Cupertino, California-based tech giant unveiled its iPhone 6S and iPhone 6S Plus smartphones with a faster processor, new 3D touch capabilities and an improved camera, seeking to woo customers ahead of the holiday season and to assuage investors that its flagship device still has the mojo to sustain growth.

The phones, which look like their predecessors, will be powered by A9 chip, have a new feature called 3D Touch that lets users make commands and avail shortcuts and menus by pressing down on the screen.

The phones' main camera will have a resolution of 12 megapixels, and a selfie camera of 5 megapixels, with video recording in Ultra HD, or 4k.

The iPhone 6S and iPhone 6S Plus will be available from September 25 and come in four colors: gold, silver, space gray and the new rose gold metallic finishes. The prices will remain the same as previous iPhone versions. However, Apple lowered the prices of the iPhone 6 and 6 Plus by $100.

An iPhone Inventory blog post shows that the smaller 6S model will be available for delivery on September 25, while the larger screen 6S plus will carry a waiting period of 3-4 weeks.

The company noted that the online demand for iPhone 6s Plus has been exceptionally strong and exceeded its own forecasts for the preorder period. iPhone 6s Plus and iPhone 6s units will be available at Apple retail stores from next Friday onwards.

In Monday's regular trading session, AAPL is currently trading at $115.47, up $1.26 or 1.11% on a volume of 30.66 million shares. In the past 52-week period, the stock has been trading in a range of $92.00 to $134.54.