New York, February 07, 2014 -- The 2014 Winter Olympics and FIFA World Cup offer corporate sponsors a rare opportunity for exceptional global exposure, Moody's Investors Service says in a new report "2014 Sporting Events Will Boost Coca-Cola and Anheuser-Busch in Key Emerging Markets." And with both events taking place in key emerging markets, companies also have the chance to make meaningful inroads in the host countries, as well as elsewhere in the developing world.
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