Xerox and Pantone Take Guesswork out of Digital Color Printing; PANTON

    Business Editors/Technology Writers

    SAN FRANCISCO--(BUSINESS WIRE)--March 30, 2005--Xerox Corporation's (NYSE: XRX) ongoing collaboration with Pantone, Inc. to ensure colors are always reproduced precisely on Xerox digital presses has yielded new PANTONE(R) digital chips books for the Xerox iGen3(R) Digital Production Press and DocuColor 8000 Digital Color Press, when used with Xerox's FreeFlow(TM) DocuSP front end -- which sets up print files and transfers them to the printer.
    I.T. Strategies, an independent research firm, predicts that by 2007, annual worldwide spending on digital color output by businesses and consumers will hit almost $50 billion. Color quality is a prime concern for print providers looking to capitalize on this growing market.
    "Client satisfaction is of utmost importance to us; after all, our livelihood depends on it," said Gavin Jordan-Smith, director, Digital Communications of Toppan Printing Company America, Inc. "Xerox understands the importance of delivering not only the equipment but also resources like the digital chips books to help us meet our customers' precise standards for both color and quality."
    Previously, determining how a particular color would appear on the page before it went to a digital press required print providers to test, speculate and estimate. Using PANTONE digital chips books, print providers are now able to accurately predict a color's appearance, saving them the time and money necessary to correct a print job for color accuracy.
    The PANTONE digital chips books show a three-way comparison of how 1,089 PANTONE MATCHING SYSTEM(R) Colors look when printed on a Xerox digital press or an offset press using CYMK process printing. Like a paint or fabric swatch, these colors are presented in a tear-out "chip" format on coated paper that can be easily attached to artwork so designers, printers and clients have clear expectations of the final printed results.
    "Xerox clearly recognizes the importance of providing tools to help its customers be more successful and provide added value to their clients," said Richard Herbert, president, Pantone, Inc. "The first digital chips book we developed was for Xerox, and it is still the only digital press company that offers its customers this invaluable resource."
    The Xerox iGen3 Digital Production Press excels at high volume, high quality, short-run printing that creates economical, full-color output with the look and feel of offset, providing print providers new ways to meet their customers' needs.
    The 80 page-per-minute DocuColor 8000 is the latest addition to the successful Xerox DocuColor product line. Designed for commercial printers, in-plant printers, data centers and quick-print professionals, the DocuColor 8000 features unmatched image quality and mixed-media flexibility when compared to competitive presses.
    PANTONE digital chips books are part of Xerox's Profit Accelerator(TM) portfolio, a customer resource program that provides tools to help commercial and graphic-arts customers grow their business and succeed at digital printing.
    PANTONE digital chips books for the Xerox iGen3 and DocuColor 8000 digital presses will be available in mid-May in North America and Europe. The U.S. list price starts at $349 per book. The books can be ordered though www.xerox.com/supplies. Volume discounts are available.

    Customer Contact:

    For more information about the PANTONE digital chips books or other Profit Accelerator resources, visit www.xerox.com.

    NOTE TO EDITORS: For more information on Xerox, visit www.xerox.com/news. For more information on Pantone, visit www.pantone.com.

    XEROX(R), iGen3(R), Profit Accelerator and FreeFlow are trademarks of XEROX CORPORATION. PANTONE(R) and other Pantone, Inc. trademarks are the property of Pantone, Inc.

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CONTACT: Media Contacts: Xerox Corporation Karin Stroh, 585-734-2434 karin.stroh@xerox.com OR A&R Partners for Pantone Lisa Auslen, 650-762-2805 lauslen@arpartners.com

KEYWORD: CALIFORNIA NEW YORK INDUSTRY KEYWORD: PUBLISHING BANKING ADVERTISING/MARKETING PRODUCT SOURCE: Xerox Corporation

Copyright Business Wire 2005