15.02.2007 19:00:00

World Series Of Poker Academy Debuts With Noted World Champions As Instructors

Harrah’s Operating Company, Inc., a subsidiary of Harrah’s Entertainment, Inc. (NYSE:HET), has launched the World Series of Poker Academy, a new instructional camp that offers participants an opportunity to learn first-hand from some of the poker world’s greatest players. WSOP Academy instructors include 10-time World Series of Poker® bracelet winner Phil Hellmuth Jr., 2005 World Champion Joe Hachem, 2004 World Champion Greg Raymer, former FBI agent Joe Navarro – an expert on nonverbal behavior – and WSOP bracelet winners Scott Fischman and Mark Seif, among others. "School is in session at the World Series of Poker Academy,” said Jeffrey Pollack, Commissioner of the WSOP. "Our new academy is a tremendous value. Participants will learn from the best minds in poker and have a chance to win a seat in the 2007 WSOP Main Event. "If you want to learn the basics or master the game, the WSOP Academy is for you,” Pollack said. The first season of the WSOP Academy will be capped by a three-day Main Event Primer at Caesars Palace in Las Vegas. The Main Event Primer begins July 3 and ends July 5 – the eve of the $10,000 buy-in No-Limit Hold’Em World Championship at the Rio All-Suite Hotel & Casino®, home of the 2007 World Series of Poker. Hellmuth, Hachem, Raymer, Navarro, Fischman, Seif, Alex Outhred and other top professional players are scheduled to help Main Event Primer participants prepare for the game’s most prestigious competition, which last year awarded more than $82.5 million to the WSOP Main Event alone. All sessions of the WSOP Academy provide participants with in-depth seminars, interactive workshops and customized handbooks. Each session will also include a tournament that awards a seat in the $10,000 buy-in 2007 World Series of Poker Main Event. The first WSOP Academy was held at Grand Casino Tunica in January. The second is scheduled for Caesars Indiana April 7-8. The third – a Ladies Only WSOP Academy taught by poker pro Annie Duke, who won $2 million in the 2005 Tournament of Champions – is set for Caesars Palace on June 8-9, the eve of the World Championship Ladies No-Limit Hold’Em tournament at the 2007 World Series of Poker. Details for all WSOP Academy sessions are available at www.wsopacademy.com. Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah’s is available at its Web site — www.harrahs.com. This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah's. These forward-looking statements are based on current expectations and projections about future events. Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement with Texas Pacific Group and Apollo Management, L.P.; the outcome of any legal proceedings that have been, or will be, instituted against the Company related to the merger agreement; the inability to complete the merger due to the failure to obtain stockholder approval for the merger or the failure to satisfy other conditions to completion of the merger, including the receipt of all regulatory approvals related to the merger; the failure to obtain the necessary financing arrangements set forth in the debt and equity commitment letters delivered pursuant to the merger agreement; risks that the proposal transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the merger; the impact of the substantial indebtedness to be incurred to finance the consummation of the merger; the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate acquisition into our operations, including Caesars and London Clubs; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

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