UBS 33rd Annual Global Media Conference Begins Today; Features Presentations by 70 Major Media Companies

"The conference should prove to be a unique forum for keyparticipants in the Global Media sector to review fundamental trendsand to develop viewpoints for the sector as we approach 2006," saidAryeh Bourkoff, UBS cable, satellite & entertainment analyst and aconference co-host. "The timing of the conference is all the moreprescient as media consumption mutations are accelerating, compellingcompanies globally to reassess their positioning and business modelsin order to take advantage of a more dynamic consumer audience andevolving purchasing behavior," he said.

The four-day conference will kick off with its traditionalanalysis of the outlook for advertising in the coming year. As theweek progresses, the conference will focus on marketing services,entertainment, broadcasters, publishing, pay television, video gamesand the large, vertically-integrated media giants.

Keynote presentations include:

-- Ross Levinsohn, president, Fox Interactive Media.

-- Ken Lowe, president and chief executive officer, The E.W. Scripps Co.

-- Randall Mays, chief financial officer, Clear Channel Communications

-- John R. Alchin, executive vice president, treasurer & co-CFO, Comcast Corporation

-- Dave Watson, executive vice president - operations, Comcast Cable

-- Glenn A. Britt, chairman & chief executive officer, Time Warner Cable

-- Miles Groves, president, MG Strategic Research Ltd.

-- James Conaghan, vice president, Media Association of America

-- George Bodenheimer, president, ESPN, ABC Sports & co-chairman Disney Media Networks

-- Jonathan Rosenberg, vice president, Product Management, Google

-- Bob Coen, director of Forecasting, Universal McCann

-- Steve King, chief executive officer, Zenith Optimedia

Since its inception in 1972 as a small meeting for New Yorkpublishing analysts, the UBS Media Week Conference has grown toencompass all aspects of media, entertainment and new media.Highlights from past conferences have included SKY TV's firstsynchronized satellite analyst presentation from Australia to NewYork; an analysis of the "electronic highway" in the early days of theinternet; and presentations by leading media entrepreneurs includingTed Turner, Jerry Yang, Steve Case and Barry Diller. Now in its 33rdyear, this year's conference is expected to host to 2,000 investors,presenters and reporters from around the world.

Online conference information

To access audio transmissions and the conference agenda please goto the UBS Investment Bank website at www.ibb.ubs.com. Audiotransmissions of company presentations will be available live and byreplay. Replays will begin three hours after the actual presentationtime and will be available on the site for four weeks.

The 33rd Annual Media Week Conference underscores UBS's universaland comprehensive approach to covering the communications sector, withsome 130 media, entertainment, publishing, cable, satellite,broadcasting, advertising and publishing companies covered by morethan 40 analysts around the world.

In addition to Mr. Bourkoff and co-host Matt Coppet, UBS GlobalMedia Strategist, the conference is hosted by other members of UBS'sGlobal Media Research Team: Brian Shipman, US Publishing & AdvertisingAnalyst; Mike Wallace, Multimedia Consumer Software Analyst; MikeHilton, Europe Media Analyst; Ben Schachter, US Internet analyst,Gordon Lee, Latin America Media Analyst; Lucas Binder, Fixed Satelliteanalyst, Philip Olesen, High Grade Debt Media Analyst and AnnMarieGreene, High Yield Fixed Satellites analyst.

UBS Securities LLC is a business group of UBS AG (NYSE: UBS), oneof the largest financial services firms in the world with 70,000employees in more than 50 countries. UBS is a leader in equities,corporate finance, M&A advisory and financing, financial structuring,fixed income issuance and trading, foreign exchange, derivatives andrisk management.