The Washington Post Launches FW: Fashion Washington

The Washington Post today launches FW, a high-end fashion magazine aimed at sophisticated shoppers in the Washington, D.C.-metro area. FW will capture the hottest trends in fashion as well as the local designers, boutique owners and famous faces making up the increasingly stylish DC-scene.

FW becomes one of the only glossy publications in the Metro-area devoted to covering high-end fashion, and presents it in a way that will help readers interpret those trends locally. The newspaper-sized, glossy format will provide stunning visuals of upscale fashions that complement smart editorial coverage on what to wear and how to wear it.

"I have always thought of Washington as a very glamorous place. With more and more high-end boutiques, emerging local designers and savvy shoppers, D.C. is proving once and for all that it is a fashion capital,” said Katharine Weymouth, Publisher, The Washington Post. "FW is going to reflect that fact, and I believe we have assembled an incredible team to deliver all of this fashion news to our readers.”

Every month, FW's cover story — usually shot on location at one of the most interesting places in Washington — will focus on a hot trend. The first issue’s feature was shot at the AFI Silver Theatre and Cultural Center in Silver Spring, Maryland. "Take Five” gets local celebrities to dish on five style questions, with the initial set answered by the District’s First Lady Michelle Fenty. "The Style-Setter” profiles leaders in the fashion world, and "Scene Stealers” shows who is wearing what and to which parties around town. Other features include an advice column, trend tips and more.

"FW is meant to satisfy the savviest fashionistas. When they pick up FW, I hope they see something that is a little bit different, a glossy magazine which presents fashion in a smarter, hipper way,” said Jennifer Barger, Editor, FW. ”FW moves beyond where to buy chic clothing, delving into who's buying what, why they're buying it and where they're wearing it.”

Many of Washington, D.C.’s most fashionable turned out Monday night at the home of Sally Quinn and Ben Bradlee to celebrate FW’s launch. The event was hosted by Ms. Quinn, Mr. Bradlee and Katharine Weymouth, Publisher of The Washington Post. D.C.’s First Lady Michelle Fenty was honored as "D.C.’s Most Fashionable 2008.”

Food, drinks and atmosphere were provided by the following FW sponsors: Design Cuisine, Fandango Productions, Frost Lighting Company, Peroni, SurReal Vodka, THE Artist Agency and Volanni. These sponsors join other national and local advertisers in the first issue out today.

"We have been thrilled with the advertiser response which has overwhelmingly been ‘Washington needs this’,” said Jenny Abramson, Publisher, FW. "We are reaching new advertisers--nearly 50% in the launch issue are new to The Washington Post. And we are excited that we have created an environment that has attracted both high-end international brands and local fashion boutiques.”

FW is distributed monthly with The Washington Post to nearly 100,000 subscribers and is also available at upscale boutiques, salons, restaurants and hotels around the Washington, D.C. Metropolitan area.

To visit FW online, go to: www.fashionwashington.com

About The Washington Post:

The Washington Post is an award-winning news and information brand headquartered in Washington, D.C. The Washington Post is an operating division of The Washington Post Company, a diversified education and media company whose principal operations include educational and career services, newspaper and magazine publishing, television broadcasting, cable television systems and electronic information services. (NYSE: WPO)