TD Ameritrade to Host Second Annual College Home Run Derby

College baseball’s top sluggers will compete in the second annual TD Ameritrade College Home Run Derby, which will be hosted at the new TD Ameritrade Park Omaha at 7:30 p.m. CDT, on Saturday, July 2, 2011. Immediately following the College Home Run Derby, the 27^th annual Omaha World-Herald fireworks display will take place in the stadium. Tickets go on sale today at www.collegehomerunderby.com.

The College Home Run Derby will feature some of the nation’s premier power hitters facing off in an elimination-style format. Competitors will be selected from a pool of eligible players that have ranked among the nation’s home run leaders during the 2011 college baseball season. A watch list featuring these players is published each week in Baseball America, one of the nation’s most recognized authorities on baseball news. CBS will air the second annual College Home Run Derby at 1:00 p.m. CDT on Sunday, July 3, 2011.

In conjunction with the College Home Run Derby, TD Ameritrade has partnered with the Omaha World-Herald to continue another annual Omaha tradition. Nebraska’s largest news organization will present its annual Omaha World-Herald Fireworks show honoring Independence Day – this time downtown with the best seats in the house available to Derby guests at TD Ameritrade Park Omaha. The 22-minute, world-class fireworks show will be the largest in Omaha and one of the most dramatic pyrotechnic displays throughout the Midwest over the Independence Day holiday weekend.

"After a successful event in 2010, we are pleased to once again host a line-up of talented sluggers – this time at college baseball’s new destination, TD Ameritrade Park Omaha,” said Fred Tomczyk, president and chief executive officer at TD Ameritrade. "If there is anything that Omahans look forward to each summer, it’s college baseball and an outstanding fireworks display. We hope that fans and families alike join us to continue these traditions and celebrate the efforts of an outstanding group of young athletes.”

"The Omaha World-Herald is pleased to partner with the TD Ameritrade College Home Run Derby as we present the largest fireworks display in our 27 years of bringing this grand Independence Day experience to Omaha,” said Terry Kroeger, publisher and chief executive officer of the Omaha World-Herald.

Tickets for the 2011 TD Ameritrade College Home Run Derby start at $8 and are now on sale. Tickets may be purchased in-person from the Qwest Center Omaha arena box offices, by calling Ticketmaster at 1-800-745-3000, or online at www.collegehomerunderby.com. A portion of the proceeds from ticket sales will be collected and distributed among TD Ameritrade’s three major charitable giving initiatives: the Special Olympics, Habitat for Humanity and the United Way.

Intersport, an award-winning media and marketing company, will produce and market the 2011 College Home Run Derby in conjunction with TD Ameritrade and the Omaha World-Herald. Intersport owns and operates six additional annual television properties, including the 23^rd Annual College Slam Dunk & 3-Point Championships and the 13^th Annual All-Star Football Challenge.

More information, including participating players and other notable participants, will be released in the coming weeks. Please visit the Derby’s official Web site for these updates and other related information related.

For media credentials, please contact Lauren Price at 312-645-5417 or lprice@intersportnet.com.

TD Ameritrade Holding Corporation and the Omaha World-Herald are separate unaffiliated companies and are not responsible for each other’s services or policies.

About TD Ameritrade Holding Corporation

For more than 36 years, TD Ameritrade Holding Corporation (NASDAQ:AMTD) has been in the business of serving individual investors – either directly or through a network of independent registered investment advisors. Through its brokerage⁽¹⁾ and education⁽²⁾ subsidiaries, TD Ameritrade combines innovative trading technology, easy-to-use trading tools, investment services and education, and superior client service to create a market-leading financial services experience. Home to Kiplinger's #1 online broker⁽³⁾, Barron’s #1 online broker for "Options Traders”⁽⁴⁾,TD Ameritrade provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today's rapidly changing market environment. For more information and resources for journalists, please visit the TD Ameritrade newsroom at www.amtd.com.

¹ TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org), and TD Ameritrade Clearing, Inc., member FINRA/SIPC.

² Investools, Inc. is an education subsidiary of TD Ameritrade Holding Corporation. Investools does not provide financial advice and is not in the business of transacting trades. Investools, Inc. and TD Ameritrade, Inc. are separate but affiliated companies that are not responsible for each other's services or policies.

³ TD Ameritrade was ranked #1 and received an overall score of 5 stars (tied for first place with one other broker), in the Kiplinger's Online Broker Ratings, Kiplinger's Personal Finance, 02/2011. Fourteen brokers were rated in the categories: Costs, Web site usability, Investment choices, Customer service, and Research and tools.

⁴ TD Ameritrade was awarded an overall 4 ½ out of 5 Stars and was named "Best for Option Traders" in Barron's 2011 Online Broker Survey, 03/2011. TD Ameritrade also received the highest rating, 4 ½ out of 5 stars, in the "Best for Long-term Investing" category, sharing that rating with only one other broker. TD Ameritrade was evaluated versus 23 other online brokers in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. Barron's is a registered trademark of Dow Jones & Company © 2006-2011.