SENSEO® Coffee and Hamilton Beach® Single-Serve Coffeemakers Beat the Cold This Winter with a Hot New Partnership

With the cold temperatures of winter lingering in the air, Sara Lee North American Retail announced today a new partnership for the SENSEO coffee brand with Hamilton Beach Brands, Inc., one of the country's leading distributors of small household appliances. Just in time to warm consumers up for the holiday season, the partnership introduces two new single-serve machines to the small appliance marketplace, providing consumers with a great-tasting cup of top-quality coffee at an extremely attractive price point - $19.99 and $29.99.

With the single-serve coffee business steadily rising, an increasing number of consumers are turning towards the convenience of single-serve machines to create a personalized coffee experience at home, avoiding costly trips to specialty coffee shops. SENSEO brand, a global leader in the single-serve coffee segment, uses pre-measured pods to consistently deliver an exceptional cup of coffee at the touch of a button, without the mess and hassle of handling coffee grounds or having to clean up a coffee pot afterwards. Coffee lovers can choose among 11 varieties of SENSEO coffee pods to brew a fresh cup of coffee in either the new Hamilton Beach® Personal Cup™ One Cup Pod Coffeemaker or the Hamilton Beach® Stay or Go® Personal Cup™ Pod Coffeemaker.

"Through this new collaboration with Hamilton Beach and the introduction of two extremely affordable coffee machines that are compatible with our SENSEO coffee pods, we are excited to make the single-serve coffee experience accessible to many more coffee drinkers,” said Martin Lind, president Household and Beverage, Sara Lee North American Retail. "By combining the appliance expertise of Hamilton Beach with the convenience and smooth blends of SENSEO coffee, we can ensure that our consumers will consistently enjoy an outstanding cup of coffee without needing to pay for an expensive appliance.”

"We are pleased to have this partnership with the SENSEO brand and believe that our collaboration will allow consumers to experience single-serve coffee without paying the high prices currently available on the market,” said Scott Tidey, senior vice president, Hamilton Beach Brands, Inc. "We believe this partnership offers consumers a significant cost savings over the other single-serve options, giving them the quality of SENSEO coffee pods and the innovation of Hamilton Beach single-serve coffee makers.”

The Hamilton Beach® Personal Cup™ One Cup Pod Coffeemaker can brew up to a 12 oz. cup of coffee for use in a standard coffee mug for consumers who want to enjoy a single-serve cup of coffee at home any time of the day. For those who are on-the-go, the Hamilton Beach® Stay or Go® Personal Cup™ Pod Coffeemaker can brew up to a 14 oz. cup of delicious coffee right into a standard coffee cup or travel mug. The machines, which retail for $19.99 and $29.99 respectively, are an efficient way to bring the benefits and convenience of SENSEO brand and single-serve to coffee lovers everywhere, especially during the busy holiday season when consumers are searching for quality gift ideas at cost-effective prices.

SENSEO coffee, which is available in 11 varieties and the new Hamilton Beach coffeemakers are currently sold at SenseoStore.com, HamiltonBeach.com and Amazon.com.

About SENSEO Brand Coffee Pods

Working in tandem with the world renowned Douwe Egberts® coffee roasters, the one of a kind SENSEO coffee pods are expertly measured single servings of coffee that provide a consistent cup of fresh coffee every time. Please visit www.senseo.com for more information.

About Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Headquartered in Richmond, Virginia, Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC). Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, and Hamilton Beach® Commercial products can be found online at www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.