REMINDER/One-of-a-Kind, Celebrity-Signed RoBoots Accessory, Inspired b

    Feature Editors/Lifestyle Editors/Entertainment Editors
    REMINDER...

    --(BUSINESS WIRE)--

WHAT: RoBoots(TM) accessories are real, kid-sized toy boots from Mattel, Inc. (NYSE:MAT) that make crashing, clanging and clattering sounds styled like the ones worn by Rodney Copperbottom(TM), the main character from the upcoming Twentieth Century Fox animated movie, ROBOTS(TM). When wearing their RoBoots(TM) accessory, kids can bring to life scenes from the movie or create their own adventure. ROBOTS(TM), opening nationwide on March 11, 2005, features an all-star, award-winning cast and presents a completely imagined world -- a metal-clanging universe filled solely with robots -- following aspiring 'bot inventor Rodney Copperbottom(TM) as he embarks on a timeless journey of self-discovery and adventure.

This one-of-a-kind pair of the RoBoots(TM) accessory is signed by Amanda Bynes, Jennifer Coolidge, Drew Carey, Greg Kinnear and director Chris Wedge, and will be up for bid on eBay, the World's Online Marketplace(R). Eighty percent of the winning bid from the charity auction, which is being managed by online auction agency Kompolt, will go to Save the Children, the leading independent organization creating real and lasting change for children in need in the United States and in more than 40 countries around the world. Information on Save the Children may be found at www.savethechildren.org.

WHO: RoBoots(TM) accessory signed by Amanda Bynes, Jennifer Coolidge, Drew Carey, Greg Kinnear and director Chris Wedge

WHEN: Monday, March 14, 2005 - Thursday, March 24, 2005

WHERE: Please visit www.ebay.com/roboots to place a bid or for more information.

(C) 2005 Mattel, Inc. All Rights Reserved. RoBoots and associated trademarks are owned by Mattel, Inc. ROBOTS TM & (C) 2005 Twentieth Century Fox Film Corporation.

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CONTACT: GolinHarris Keith Wiley, 213-438-8823 kwiley@golinharris.com or Negin Kamali, 213-438-6200 nkamali@golinharris.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD MOTION PICTURES ENTERTAINMENT RETAIL REMINDER SOURCE: Mattel, Inc.

Copyright Business Wire 2005