Philips Announces Sponsorship of Living Heart Foundation's Heart Screenings for Student Athletes and Former NFL Players

Royal Philips Electronics (NYSE: PHG; AEX: PHI) today announcedits sponsorship of the Living Heart Foundation (LHF), a non-profitorganization dedicated to combating cardiovascular disease. LHF willscreen student athletes and retired NFL players for cardiac risk aspart of Super Bowl XL activities. Pre-Super Bowl events include an NFLHealth Fair, cardiovascular screenings, and a Philips HeartStartdefibrillator donation to the Detroit Lions Academy.

"We're excited that Philips is sponsoring our cardiovascularawareness efforts in Detroit. As a leader in diagnostic imaging,monitoring and defibrillation technology, we knew that Philips couldoffer student and professional athletes outstanding technology andeducational materials regarding sudden cardiac arrest and theimportance of having defibrillators anywhere people work, live andplay," said Dr. Archie Roberts, founder of the Living Heart Foundationand a former NFL Quarterback.

Dr. Roberts created the foundation to encourage athletes to learnabout the importance of early detection and aggressive management ofcardiovascular disease. The Super Bowl screenings will take place withthe help of Henry Ford Hospital, the Detroit Chapter of the NationalFootball League Players Association (NFLPA), the Detroit Lions, theAmerican College of Cardiology and other local organizations. Duringthis year's events, the Living Heart Foundation will be showcasinginformation about sudden cardiac arrest (SCA), which claims more than340,000 lives a year.

In addition to providing education about and demonstrations ofHeartStart automated external defibrillators (AEDs) at the HealthFair, press conference and the NFL player screenings, Philips isdonating a HeartStart defibrillator to the Detroit Lions Academy. TheDetroit Lions Academy is an alternative school for sixth- andseventh-grade students. The Academy provides approximately 140students with an exceptional educational experience they might nototherwise receive.

"Philips is honored to donate a HeartStart defibrillator to theDetroit Lions Academy. We believe that every school should be equippedwith an AED in order to ensure students and staff are prepared in theevent of a sudden cardiac arrest," said Deborah DiSanzo, senior vicepresident and general manager, cardiac systems, for Philips MedicalSystems.

Defibrillators treat the most common result of sudden cardiacarrest, ventricular fibrillation, which is an electrical malfunctionof the heart that causes it to beat erratically rather than pump in anormal rhythm. Fewer than five percent of sudden cardiac arrestvictims survive, largely because defibrillators do not get to them intime. For each minute that passes before defibrillation therapyreaches a victim, the chance for survival decreases by about 10percent. After 10 minutes, few attempts at resuscitation aresuccessful.

The American Heart Association (AHA) estimates that 40,000additional lives could be saved annually in the U.S. alone ifdefibrillators were more widely available and could reach victims morequickly.

About the LHF Super Bowl Programs

On Sunday, January 29th from 12:00-4:00 pm, there will be an NFLHealth Fair at the Boll Family YMCA, 1401 Broadway, in Detroit.Philips will provide information and educational materials onHeartStart defibrillators, and as well as demonstrations of theproducts.

On Tuesday, January 31st from 8:00 am-noon, the Living HeartFoundation will conduct a health screening for students and hold aHeartStart defibrillator donation ceremony at the Detroit LionsAcademy, 10101 East Canfield.

On Thursday, February 2nd at 10:00 am, there will be a pressconference at the Center for Athletic Medicine, 6525 Second Avenue, todiscuss cardiovascular disease and the impact on athletes, both youngand professional. Dr. Stephen Smith from the Henry Ford Hospital willspeak, along with Dr. Archie Roberts and a retired NFL player.

Also, on Thursday and Friday, February 2nd and 3rd from 7:30am-3:00 pm, the cardiovascular screening event for retired NFL playerswill take place at Ford Field. This two-day event will evaluateapproximately 60 athletes and test them with electrocardiograms (ECGs)and carotid vascular ultrasounds.

For more information about Philips HeartStart Defibrillators,please visit the Philips website at: www.philips.com/heartstart

About Living Heart Foundation

The Living Heart Foundation (LHF) is a nonprofit organizationunder IRC 501 (c) (3), funded initially by grants through the EdisonFoundation, Pfizer and private donations. The LHF was established byArthur J. Roberts, M.D. in April 2001 to combat cardiovascular disease(CVD) and provide health risk stratification with early lifestyleintervention for cardiac, pulmonary, metabolic, nutritional, exercise,and behavioral conditions identified and improved by on-site healthscreening, tracking, and website-generated programs.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI)is one of the world's biggest electronics companies and Europe'slargest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. Withactivities in the three interlocking domains of healthcare, lifestyleand technology and 159,200 employees in more than 60 countries, it hasmarket leadership positions in medical diagnostic imaging and patientmonitoring, color television sets, electric shavers, lighting andsilicon system solutions. News from Philips is located atwww.philips.com/newscenter.