30.08.2007 13:26:00
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PDI Announces First ''Pulsing Team'' Agreement
PDI, Inc. (NASDAQ:PDII), a provider of commercialization services to the
biopharmaceutical industry, today announced it has entered into an
agreement with a well known, USA specialty pharmaceutical company to
provide a dedicated pulsing team. These representatives will provide a
promotional blitz selling products to a unique group of targeted
doctors. "Pulsing Teams”
is a new service within the PDI ON DEMAND suite of highly customized,
flexible and value-driven sales solutions. This six month agreement has
a contract value of approximately $2 million.
Michael Marquard, PDI’s CEO, said, "We
are pleased to be providing this unique and strategic service for our
client. As the only provider of Pulsing Teams, we are extremely pleased
with the level of interest for this service which can drive revenue for
seasonal products, increase pull-through in key regions, or respond to
unexpected market events. This engagement is further testament to the
changing needs of the industry and the rapidly growing demand for the
unique services provided by PDI.”
PDI will leverage its highly qualified and pre-certified ON DEMAND
talent pool and proven product training expertise to rapidly field a
dedicated sales team. Additionally, PDI will provide complete sales
force automation and comprehensive back-end sales operations support for
the Pulsing Team, thereby ensuring rapid and seamless deployment. Field
Sales management of the Pulsing Sales team will also be handled by PDI
at the request of the client.
About PDI
PDI provides commercialization services for established and emerging
biopharmaceutical companies. The Company is dedicated to maximizing the
return on investment for its clients by providing strategic flexibility;
sales, marketing and commercialization expertise.
PDI operates in two areas, Sales Services and Marketing Services. Our
Sales Services include Performance Sales Teams™,
which are dedicated teams for specific customers; Select Access™,
our targeted sales solution that leverages an existing infrastructure;
and PDI ON DEMAND, innovative sales services that provide rapid,
customized sales force solutions tailored to meet local, regional, and
seasonal needs. Our Marketing Services include marketing research and
consulting services through TVG in Dresher, PA., and medical
communications services through Pharmakon in Schaumburg, IL. In
addition, PDI is a high-quality provider of ACCME-accredited continuing
medical education through Vital Issues in Medicine (VIM®),
located in Dresher, PA. PDI's experience extends across multiple
therapeutic categories and includes office and hospital based
initiatives.
PDI's commitment is to deliver innovative solutions, unparalleled
execution and superior results for its customers. Recognized as an
industry pioneer, PDI remains committed to continuous innovation and to
retaining the industry's highest-quality employees. For more
information, please visit the Company's website at www.pdi-inc.com.
Forward-Looking Statements
This press release contains forward-looking statements regarding future
events and financial performance. These statements involve a number of
risks and uncertainties and are based on numerous assumptions involving
judgments with respect to future economic, competitive and market
conditions and future business decisions, all of which are difficult or
impossible to predict accurately and many of which are beyond PDI's
control. Some of the important factors that could cause actual results
to differ materially from those indicated by the forward-looking
statements are general economic conditions, the termination of or
material reduction in the size of any of our customer contracts, the
loss of our or our customers' intellectual property rights, our ability
or inability to secure new business to offset the recent loss of
customer contracts and the terms of any replacement business we secure,
changes in our operating expenses, FDA, legal or accounting
developments, competitive pressures, failure to meet performance
benchmarks in significant contracts, changes in customer and market
requirements and standards, the impact of any stock repurchase programs,
the adequacy of the reserves PDI has taken, the financial viability of
certain companies whose debt and equity securities we hold, the outcome
of certain litigation, PDI's ability to implement its current and future
business plans, and the risk factors detailed from time to time in PDI's
periodic filings with the Securities and Exchange Commission, including
without limitation, PDI's Annual Report on Form 10-K for the year ended
December 31, 2006, and PDI's subsequently filed quarterly reports on
Form 10-Q and current reports on Form 8-K. The forward-looking
statements in this press release are based upon management's reasonable
belief as of the date hereof. PDI undertakes no obligation to revise or
update publicly any forward-looking statements for any reason.
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