Paris Hilton, Reggie Bush and Anthony Anderson Celebrate The Launch Of The UpStage(TM) By Samsung, Exclusively From Sprint at THE UpStage Country Club in The Hollywood Hills

LOS ANGELES, April 16 /PRNewswire/ -- Sprint and Samsung Telecommunications America (Samsung) celebrated the launch of the UpStage(TM) by Samsung, exclusively from Sprint, with an all day/ night event dubbed THE UpStage Country Club. Tucked away in Beverly Hills at a private residence, THE UpStage Country Club combined the sophistication of a traditional country club with the sexiness and flash that is uniquely hip hop.

During the invitation-only event, A-listers were treated to an all-day, immersive experience that included poolside spa services and other amenities. Kim Kardashian and Caroline D'Amore relaxed and enjoyed spa manicures and pedicures while Anthony Anderson and Ryan Cabrera honed their putting skills on the "Mini Mogul" golf course after dining on a gourmet meal straight from the grill. It was all fun and games for Scott Speedman and Marcus Allen who took turns at the billiards tables while Harry Morton opted for video games.

The new UpStage(TM) by Samsung took center stage with special stations throughout the venue that demonstrated its unique form factor, appearing as a mobile phone on one side and an MP3 player on the other. Guests were able to experience the many capabilities of the music-centric phone, including the Sprint Music Store that allows Sprint Power Vision Pack subscribers to choose from over 1.5 million songs to download over the air for only $0.99 per song.

Later on that evening, the festivities moved onto the tennis court where Paris Hilton and Regina King grooved to the sounds of DJ Frankie Inglese and hip-hop artist Twista. Headliner Gnarls Barkley hit the stage with a musical set which closed with a rousing performance of their hit, Crazy. Outside of the fortunate few that attended the event, only Sprint subscribers can get exclusive access to Ringers (ring tones), Call Tones (ring backs) and Sprint Power View video footage of the event on their Power Vision phones.

About The UpStage(TM) by Samsung

The UpStage(TM) is the first U.S. wireless phone designed with a revolutionary form factor that optimizes music capabilities with the look of a phone on one side and an MP3 player on the other. Operating on the Sprint Mobile Broadband network, UpStage(TM) by Samsung provides easy access to Sprint's exclusive multimedia content, including Sprint Music Store with quick over-the-air music downloads.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com/.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com/.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com/.