27.09.2007 18:00:00
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Palm Centro Brings Palm Ease of Use to Traditional Mobile Phone Users for $99.99, Exclusively from Sprint
Designed for individuals and traditional mobile phone users looking for
a better way to manage their professional and social lives, Palm, Inc.
(Nasdaq:PALM) and Sprint (NYSE:S) today introduced the Palm®
Centro™ smart device, at $99.99.(1)
With voice, text, IM, email, web, contact and calendar capabilities, a
full-color touch screen and full keyboard, Centro brings Palm simplicity
and organization to customers who want to stay connected with
co-workers, friends and family.(2) Centro will
be exclusive through Sprint in the United States for 90 days and is
available in onyx black or ruby red.
With Centro, Sprint customers can quickly and easily text co-workers and
friends, manage email, keep track of their schedules, check stock
quotes, watch videos on YouTube™, keep current
on the latest news, capture and share pictures, browse restaurant
reviews on Yelp™, and get directions on Google™
Maps—all in one small, compact phone.(2)
Centro operates on the Sprint Mobile Broadband Network —
the fastest and largest national mobile broadband network —
giving customers a fast and flexible experience with entertainment and
resources on the go.
Fresh Design for New Customers
With a fun, new compact design, Centro is the smallest and lightest Palm
phone to date. Centro has a modern, stylish look that feels comfortable
in the hand, pocket or evening purse.
Centro was designed as a great phone, messaging, and organizational
device, and is incredibly easy to use. It allows users to easily connect
with friends, family and co-workers by voice, email or text. And with
its full keyboard, Centro makes it easy to quickly and efficiently type
text messages and respond to emails, communicating complete thoughts and
ideas. Since Centro comes with the Palm OS®,
it offers all of the great organizer functionality that Palm is renowned
for, such as a detailed and integrated Contacts list. Also, the simple
and handy calendar makes it easier to manage increasingly busy lives,
whether it’s juggling business meetings or
keeping track of school activities.
As the newest member of the Palm family, Centro is expected to attract
new users to the smartphone category. According to IDC, the smartphone
market is shifting to the mass market; U.S. smartphone shipments will
grow from 13.8 million in 2007 to 74.4 million in 2011.(3) "Palm Centro has the power of a broadband
smartphone at the price of a standard 12-key phone,”
said Ed Colligan, president and chief executive officer of Palm, Inc. "People
looking to have all their contacts and calendar at the touch of a
button, plus YouTube streaming videos and the Internet can now get it in
a small, cool design with the trademark Palm ease of use. If you’re
thinking about stepping up to a smartphone, the Palm Centro should be
your choice.” Exclusive Sprint Content and Services
With Centro, customers can leverage the speed of Sprint’s
Mobile Broadband Network – reaching more than
224 million people, 12,988 cities and 1,166 airports –
to access helpful and exciting multimedia content, including the
following:
Sprint TVSM – Watch live TV or video-on-demand with
full-motion video and vivid sound or catch the latest news, sports,
weather, entertainment and movie trailers on the go. Choose from more
than 50 live television channels and watch programs such as CNN
mobile, FOX sports and E! Entertainment; access NFL Network and
special programming via Sprint Exclusive Entertainment.
On Demand –
Set up personal preferences and get customized news, sports, movies,
and weather updates all based on your zip code. Stay informed and
connected regardless of where you are on the Sprint Mobile Broadband
Network.
Sprint Picture MailSM – Share on-the-go experiences immediately.
Take full-color digital pictures and store or send directly from your
Centro. Customers also can order prints of their favorite digital
photos and pick them up at leading photo centers.
Sprint Mobile eMail –
Get easy, mobile access to up to three email accounts from well-known
providers, such as AOL®, Windows Live
(includes MSN® and Hotmail), Gmail, Yahoo!®
and more. Sprint Mobile eMail is a free download for any Sprint data
subscriber.
Sprint IM –
Extend instant communication from your PC to Centro with access to
Yahoo! Messenger, AOL’s AIM®
service and MSN Messenger.
"Sprint customers can seize the day with
Centro to stay on top of emails, use text or Sprint Instant Messaging
for quick answers, manage appointments, view documents or to make use of
a multitude of other productivity boosting and entertaining features all
at SprintSpeed™,”
said Danny Bowman, vice president of customer equipment for Sprint. "As
the first provider of this unique phone, Sprint is demonstrating its
commitment to giving customers the best products and service available
on the Sprint Mobile Broadband Network, the fastest and largest national
mobile broadband network.”(4) Additional Palm Centro Features and
Benefits Superior Phone –
Centro’s touch screen and keyboard,
combined with the simplicity of Palm OS, make it easy to use key
features such as one-touch speakerphone, conference calling, ignore a
call with text messaging and Bluetooth®
connectivity.
Easy Text Messaging –
Centro’s full keyboard makes typing out
complete messages fast and easy when sending text, pictures, audio and
video clips. Plus, Centro keeps all your conversations in a chat-style
view, just like IM, so you can see the entire conversation unfold.
Personal and Corporate Email –
New users to the smartphone category now have an easy mobile email
solution using Microsoft Direct Push Technology(5)
for delivery of Outlook email as well as personal email, such as
Gmail, AOL and Yahoo.
IM with AIM, MSN, or Yahoo! –
Compose messages quickly and easily with a full QWERTY keyboard.
Instant message your buddy list with direct access to Yahoo, Windows
Live Messenger or AOL’s AIM service.
Web Browsing –
Fast and easy web access on the Sprint Mobile Broadband Network at
fast EvDO speeds. The full keyboard and touch screen provide quick
access to online information. The built-in Google Maps application
offers fast access to directions, traffic updates and local search.
Multimedia – "Sideload” songs
and manage music easily with Sprint Music Manager. Centro is the first
Palm phone to include PocketTunes Deluxe, a $39.99 value. Shoot
pictures or video with the built-in digital camera.
More information on Centro is available at www.palm.com/centro.
Centro multimedia materials are available from Business Wire (http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5502393),
Palm’s Multimedia Library (www.palm.com/MultimediaLibrary)
or Sprint’s media relations website (www.sprint.com/mr).
Pricing and Availability
Expected mid-October, the Palm Centro smart device will be available in
onyx black or ruby red from all Sprint sales channels, Palm stores and
online at www.sprint.com and www.palm.com/centro
for $99.99 with a two-year service agreement, available discounts and
promotions(1) and required service plan. Centro
customers may subscribe to any of the voice calling plans available on
the Sprint Nationwide PCS Network. To take advantage of data
capabilities, customers can add any of the available Sprint Power Vision
packs, which range from $15 to $30 per month. Customer subscribing to
any Power Vision pack plan of $25 or more per month will be eligible for
the $100 mail-in-rebate offer. For delivering Centro users the ultimate
value, Sprint recommends the Power Vision Pro Pack for $30 month, which
includes unlimited text messaging, data access, web browsing, email,
Sprint Picture Mail/Video Mail, On Demand, NFL Mobile, Sprint TV and
Active Sync (data and content access without a Power Vision pack is
subject to casual data charges).
Customers can sign up to be notified of availability of Centro from
Sprint at www.sprint.com/Centro
or be among the first to pre-order from Palm at www.palm.com/centro.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two robust wireless networks serving 54 million customers at the end of
the second quarter 2007; industry-leading mobile data services; instant
national and international walkie-talkie capabilities; and a global Tier
1 Internet backbone. For more information, visit www.sprint.com.
About Palm, Inc.
Palm, Inc., a leader in mobile computing, strives to put the power of
computing in people’s hands so they can
access and share their most important information from anywhere. The
company’s products for consumers, mobile
professionals and businesses include Palm®
Treo™ smartphones and Palm handheld
computers, as well as software, services and accessories.
Palm products are sold through select Internet, retail, reseller and
wireless operator channels throughout the world, and at Palm Retail
Stores and Palm online stores (http://www.palm.com/store).
More information about Palm, Inc. is available at http://www.palm.com.
(1) Available for $99.99 with a two-year service agreement and an
additional $50 instant savings and $100 mail-in rebate. To be eligible
for the mail-in rebate, customers must sign up for a data plan that is
$25+ more per month, such as the Ultimate Pack, the Pro Pack or one of
the Phone as Modem plans.
(2) Within wireless service coverage area only. Availability and
coverage depends upon carrier and the geographic scope of international
roaming agreements. Email, messaging and web access requires data
services from a mobile service provider at an additional cost.
(3) IDC, Worldwide Converged Mobile Device 2007-2011 Forecast Update:
June 2007, Doc #207324, Jun 2007.
(4) Fastest claim based on total network size (sq. miles) multiplied by
network upload/download speed capability. User’s
speed experience may vary. Largest claim based on total network size
(sq. miles). Coverage not available everywhere. See sprint.com/coverage
for details.
(5) Requires Exchange Server 2003 with Service Pack 2 or Exchange Server
2007 and access enabled by IT administrator.
Palm, Palm OS and Treo are among the trademarks or registered trademarks
owned by or licensed to Palm, Inc. All other brand and product names are
or may be trademarks of, and are used to identify products or services
of, their respective owners.
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