Organic, Inc. Announces Two New Executives to Lead Media and Strategy Offerings in San Francisco

SAN FRANCISCO, Nov. 2 /PRNewswire/ -- Organic, Inc., a leading digital marketing communications agency, today announced Jinenne Sutherland's appointment as Group Director of Media and Tim Armitage as Group Director of Strategy for Organic's San Francisco office. Jinenne and Tim will both report directly to Quentin George, Senior Vice President and Managing Director of Organic in San Francisco where Organic is currently the Interactive Agency of Record for clients such as 20th Century Fox, Sprint, Mitsubishi Motors North America, and Washington Mutual.

"The interactive media portion of our business has grown dramatically and we're expanding with some key hires, including Jinenne and Tim," said Quentin George, SVP and Managing Director of Organic, Inc.'s San Francisco office. "Tim brings with him a wealth of strategy experience delivering deeply immersive online experiences for highly complex brands-with winning results. And, Jinenne's creative energy and strategic insights will bring tremendous value to Organic's media offering and industry relationships. "

Jinenne's extensive 12-year media career covers all aspects of consumer, business-to-business, traditional and interactive, and domestic and international campaign work. Prior to joining Organic, Jinenne served as the Media Director at Mediasmith, Inc., a media strategy, planning, and buying agency. Before Mediasmith, Jinenne spent four years at Lot21 where she oversaw the interactive work for clients such as Bank of America, Hotwire, Palm, and Walmart.com. Jinenne also held positions at Publicis Technology and RKR where she worked on campaigns with clients including Cadence Design Systems, Fujitsu Microelectronics, LifeScan, Oral-B, and Visa. She studied visual design and architecture at the University of Oregon.

Tim has 20 years of experience in brand strategy, channel marketing, and marketing communications leading the evolution of global brands such as Apple Computer, The Academy of Television Arts & Sciences, and even Britney Spears. Prior to joining Organic, Tim co-owned PITCH, a Los Angeles-based strategy consulting practice with a client roster that included Genex, Comcast, BIG Interactive, and Schematic. Prior to forming PITCH in 2003, Tim was the West Coast Brand Strategy Lead at Razorfish, Inc., where his clients included Vodafone, Cisco, McKinsey & Partners, PricewaterhouseCoopers, and the Boston University Graduate School of Management.

About Organic, Inc.

Organic designs and builds exceptional online experiences for leading brands by delivering integrated digital marketing communications, including comprehensive websites and online advertising campaigns, that drive brand awareness and more profitable customer relationships. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, and Toronto. Organic is a top ten interactive agency, according to Advertising Age. For more information, please visit http://www.organic.com/.

Organic, Inc. is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.