Motive Adds New Broadband Offering to On-Demand Portfolio; Gives Provi

    Business Editors/Technology Editors

    AUSTIN, Texas--(BUSINESS WIRE)--Jan. 21, 2005--Motive, Inc. (NASDAQ:MOTV), a leading provider of management software, today announced a new on-demand, hosted service for broadband management. The offering, called Motive OnDemand for Broadband, is a subscription-based service designed to meet the growing market need for fast, easy and affordable solutions for automating broadband service management. As easy to use and configure as a Web site, Motive OnDemand for Broadband allows providers to rapidly build intelligent automation into subscriber activation and support services. For the first time, providers can realize the benefits of Motive's unique built-in management capabilities without requiring any up-front IT investments.
    Motive OnDemand for Broadband is a suite of fully hosted and managed offerings that providers can use to automate processes for their core broadband services while keeping IT and labor costs to a minimum. This solution is particularly well-suited for providers rolling out broadband services based on emerging technologies such as wireless and powerline broadband, and for providers serving emerging geographies.
    "On-demand software offerings are the logical next step in an increasingly mature broadband market," said Lindsay Schroth, senior analyst in the Yankee Group's Broadband Access Technologies advisory service. "Motive OnDemand for Broadband positions Motive to extend its reach to providers in untapped geographies or those looking to quickly bring emerging technologies to market."
    Motive's portfolio of on-demand solutions package key components of the company's market-leading products as a la carte, high-availability Internet services, which enable customers to start with small management automation projects and grow the system as needs change over time. All Motive on-demand solutions are hosted by the company in a state-of-the-art data center featuring dedicated full-time staff, Tier 1 technology infrastructure, system availability, proactive monitoring, reporting and migration services. Since its inception, Motive has offered hosted services to the world's leading technology providers to help them maximize the flexibility and value of Motive solutions. Motive currently hosts solutions for more than 25 of its customers, representing approximately 30 million daily server transactions.
    "Motive OnDemand for Broadband is a natural extension of our core management offering," said Kenny Van Zant, Motive's executive vice president of marketing. "Giving customers more options for how they use and deploy our flagship broadband product suite gives Motive the ability to reach virtually all broadband providers and geographies across the world."
    More than thirty of the world's largest broadband providers use Motive's industry leading solutions to build intelligent automation into a variety of broadband services as a means of reducing operational costs, while providing superior user experiences. Today, Motive's customers represent more than 25 percent of the worldwide broadband subscriber population.

    Availability

    Motive OnDemand for Broadband will be generally available February 15, 2005. For more information, please visit: www.motive.com/solutions/broadbandservice/ondemandforbroadband.asp

    About Motive, Inc.

    Motive, Inc. has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

    This press release contains forward-looking statements that involve risks and uncertainties relating to the availability, benefits and expected usage of our new service offering. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers' ability to achieve broad adoption and acceptance of this service, the ability of this service to produce results for our customers and their subscribers, our ability to market our products in new geographic areas and our ability to generate significant revenue from this new service offering. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

    Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

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CONTACT: Motive, Inc., Austin David Gibbs, 512-531-2502 dgibbs@motive.com

KEYWORD: TEXAS INTERNATIONAL ASIA PACIFIC EUROPE INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE INTERNET E-COMMERCE PRODUCT SOURCE: Motive, Inc.

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