MOST® Networking Solution Adopted in Hyundai’s New Flagship EQUUS Sedan

SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today announced that its Media Oriented Systems Transport (MOST®) networking technology, has been selected as part of the infotainment system for the new Hyundai EQUUS. Adoption of the technology in this new luxury sedan follows the incorporation of MOST in Hyundai’s Genesis sedan and the Kia Mohave, which were announced last year.

The Hyundai EQUUS is the latest vehicle in Hyundai’s lineup that uses MOST to provide a full-featured driver information system. The EQUUS is currently the top of the line Hyundai model available in South Korea and includes many other advanced technologies, such as Vehicle Stability Management, a Lane Departure Warning System and an Adaptive Front Lighting System.

"The continued rollout of MOST by the Hyundai Motor Company demonstrates its commitment to the technology and is raising the profile of MOST in Asia,” said Dr. Christian Thiel, Vice President and General Manager of SMSC's Automotive Information Systems product line. "The flexible and efficient architecture enabled by MOST not only benefits individual car models, but also helps car makers develop complete infotainment platforms that can be easily adapted across their vehicle lines and markets, without having to undertake a whole new development program each time.”

The adoption of MOST at a car maker typically begins with a single car model and quickly expands to multiple platforms. Its distributed architecture simplifies adding or removing functions as needed for various market segments. MOST provides the means to distribute multimedia entertainment functions among the various control devices around the car. For example, navigation functions, mobile telephone and CD changer options can be easily added or deleted without major changes to the system architecture. A central control and user interface system can communicate with all audio and video sources and can simplify the interactions of the driver with the feature-rich entertainment system.

About SMSC’s Automotive Product Line:

SMSC’s Automotive Information Systems is a supplier of TrueAuto™ infotainment and information networking semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST^® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.

About Hyundai Motor Co.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 2.8 million vehicles globally in 2008. Hyundai vehicles, which range from small cars to top-end luxury sedans to commercial vehicles, are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at www.hyundai.com.

About SMSC:

Many of the world’s most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC’s application focus targets key vertical markets including consumer electronics, automotive, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST^® and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.

Forward Looking Statements:

Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, commodity prices, interest rates and foreign exchange, potential investment losses as a result of liquidity conditions, the effects of changing economic and political conditions in the market domestically and internationally and on our customers; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results” or "Risk Factors” for a more complete discussion of these and other risks and uncertainties.

SMSC and MOST are registered trademarks and Smart Mixed-Signal Connectivity and TrueAuto are trademarks of Standard Microsystems Corporation.