Marvel Entertainment Promotes Simon Philips to President, Worldwide Consumer Products

Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment and licensing company, has promoted Simon Philips to President, Worldwide Consumer Products. Philips, who was previously President, Marvel International, will also remain in the role as Marvel’s Head of Worldwide Animation. The announcement was made today by John Turitzin, Executive Vice President, Office of the Chief Executive, Marvel Entertainment.

In his new role, Philips will spearhead Marvel’s continued global consumer products expansion. Additionally, he will be responsible for further developing Marvel’s direct to retail relationships and forging closer ties with major retail partners, expanding Marvel’s video game and wireless licensing businesses, and working with Marvel’s new themed entertainment park partners while seeking out new opportunities for the company.

Paul Gitter, President of Consumer Products, North America for Marvel Entertainment, will continue to run the company's U.S. and Canadian consumer products business and will expand his role to include oversight of Marvel’s consumer products businesses in Central and South America.

Philips joined Marvel in 2006 as President, Marvel International, where he oversaw the company’s international consumer products division, maximizing Marvel’s worldwide presence through the development of comprehensive licensing campaigns based on the company’s major movie events and the enduring popularity of its character library. More recently, he has also been responsible for overseeing Marvel’s strong animation focus and its interactive entertainment licensing business.

"Simon has been instrumental in growing our international business and raising the profile for the Marvel brand on a global level," said Mr. Turitzin. "It gives us great pleasure to announce this appointment and recognize Simon for his contributions to the overall success of the company. Simon’s depth of experience is unmatched, and we are confident that he will continue to strengthen and develop the global vision for our business.”

Philips, a licensing industry veteran, helped create some of the most recognizable global entertainment licensing sensations. Prior to joining Marvel, he served as the managing director of 4Kids Entertainment International.

Philips’ extensive international experience also includes serving as founder/CEO of Licensing Dynamics International, a leading consumer products and media agency spanning the Middle East, the Mediterranean Basin and South America. He was responsible for the International Licensing for the 1994 Winter Olympics and a Licensing Manager at British Olympic Licensing Ltd. Well-respected within the industry, Mr. Philips recently completed a three-year term on the Board of Directors of the Licensing Industry Merchandisers’ Association (LIMA).

Philips will relocate to Marvel’s New York office.

About Marvel:

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.