Mark Burnett Productions and AOL to Produce 'Gold Rush!' -- First-Ever Reality Treasure Hunt Exclusively on AOL.com

The clues, expected to be extremely challenging, will be placedthroughout the AOL network, including websites such as AOL.com,AIM.com Moviefone.com and MapQuest.com. The clues and the show willalso be promoted on other media, including television, print andwireless.

"With 'Survivor,' 'The Apprentice,' 'The Contender' and 'RockStar,' I've been amazed by the volume of fans who constantly want tocommunicate online about each of these shows. They clearly want a lotmore content than they can enjoy during one hour of television perweek," said Mark Burnett. "The world is changing and the Internet isabout to become the next broadcast network. With the volume of peopleable to watch content on their computers between 9am to 5pm, it couldvery well become the new primetime. The immediate future will takeadvantage of content that utilizes television, print and the Internetin concert. AOL and I are embracing this immediate future through'Gold Rush.'"

"This is a totally original concept that comes to us from the guywho created reality television," said Jon Miller, Chairman and CEO ofAmerica Online. "It defines engagement; it's disruptive by nature andit will certainly be habit forming - all the best of the Internet inone fell swoop."

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company inthe world of primetime non-fiction television. MBP revolutionizedtelevision with hits such as Eco-Challenge, Survivor, The Apprentice,The Contender and the upcoming Rockstar:INXS. MBP also successfullyreintroduced product placement as an integral part of each of itsshows and has garnered a total of 33 Emmy nominations since 2001. MarkBurnett was listed as the #1 Most Valuable Player by TV Guide and inTime Magazine's Top 100 most influential people in the world today.

About America Online, Inc.

America Online, Inc. and its subsidiaries operate a leadingnetwork of Web brands and the largest Internet access subscriptionservice in the United States. Brands include the AOL(R) service, theAOL.com(R) website, and the AIM(R), MapQuest(R), Moviefone(R),Netscape(R), CompuServe(R) and ICQ(R) services. America Online offersa range of digital services including the TotalTalk(R) voice service.The company also has operations in Canada and Europe. America Online,Inc. is based in Dulles, Virginia, and is a wholly owned subsidiary ofTime Warner Inc. (NYSE:TWX).