Major Networks Select CustomFlix for DVD Distribution on Amazon.com; Programming from NBC Universal, A&E Home Video and PBS Now Available

"The CustomFlix DVD on Demand service works perfectly for themassive amount of content that network and cable channels have yet tomake available on DVD and other digital formats," said DanaLoPiccolo-Giles, co-founder and Managing Director of CustomFlix. "Ourservice enables content providers to quickly and economicallydistribute previously unavailable programming to millions ofAmazon.com customers. Because we produce discs only when customersorder, our providers are not subject to the expense or risk associatedwith traditional distribution methods."

CustomFlix is working with NBC Universal to encode and distributecontent from the network's library of popular programming. Thisincludes a wide variety of titles such as the "Westminster Kennel ClubDog Show" and a compilation of popular "Where in the World is MattLauer?" segments from the "Today" show. More NBC titles are beingadded on an ongoing basis, with many DVDs being pre-sold during theinitial airing of the broadcast.

"Working with CustomFlix enables us to identify key programs,advertise the availability of these programs on DVD, and make themavailable for purchase while the shows are airing," comments KimNiemi, Senior Vice President, NBC Universal Television Distribution,Video, Music and Product Development. "The ability to offer ourviewers a quick and easy method to purchase NBC Universal programmingthat wouldn't ordinarily be available through traditional DVDdistribution is very exciting."

A&E Home Video, the home entertainment distribution arm of A&ETelevision Networks, is currently selling more than 1,000 titles toAmazon.com customers through the CustomFlix DVD on Demand program.Selected content from the A&E(R) Network, The History Channel(R) andThe Biography Channel(R) is now available, including programs such as"Modern Marvels," "Investigative Reports" and the award-winning"Biography(R)" series. The breadth of the A&E Home Video catalog is anatural fit with Amazon.com's mission of providing the Earth's BiggestSelection. Amazon.com customers are able to effectively navigate thiswide selection of titles through Amazon's discovery features, such assearch, browse, and personalized recommendations.

"The A&E Home Video library features a wide range of programs, andis a perfect match for Amazon.com's huge customer base, especiallygiven Amazon's ability to match diverse programs with specificaudience interests," said Kate Winn, Vice President of Sales &Marketing for A&E Home Video. "Because we have no inventory costs, itmakes economic sense to make a much broader range of titles availablethan we could through a traditional manufacturing and warehousingapproach. The CustomFlix Automated Artwork system allows us toeffortlessly add titles without additional design time or costs. Welook forward to offering consumers additional titles through the DVDon Demand program."

PBS (Public Broadcasting Service) and producers of PBS content,including WGBH Boston Video, have selected CustomFlix for thedistribution vehicle for a variety of programs including "AmericanExperience", "Antiques Roadshow", "Frontline" and "Nova". These andmany other public television shows are expected to be available soonfor sale as DVDs on Amazon.com.

"At PBS, we are a community resource, operating in the publicinterest," said Andrea Downing, Vice President, Consumer Products."PBS is constantly looking for ways to expand the reach of ourprogramming to enrich people's lives. Working with CustomFlix andAmazon.com provides new opportunities to reach an audience beyond ourbroadcasts. DVD on Demand offers a unique opportunity, which meets ourneed for DVDs today, but promises more opportunities in the future.The CustomFlix Future-Proof Archive service provides flexibility byallowing us to reformat our content into future formats withoutrequiring us to pull our original tape masters."

DVDs from NBC Universal, A&E Home Video and PBS are availabletoday for purchase at www.amazon.com.

About NBC Universal

NBC Universal is one of the world's leading media andentertainment companies in the development, production, and marketingof entertainment, news, and information to a global audience. Formedin May 2004 through the combining of NBC and Vivendi UniversalEntertainment, NBC Universal owns and operates a valuable portfolio ofnews and entertainment networks, a premier motion picture company,significant television production operations, a leading televisionstations group, and world-renowned theme parks. NBC Universal is 80%owned by General Electric, and 20% owned by Vivendi Universal.

About A&E Television Networks

A&E Television Networks, a joint venture of The HearstCorporation, ABC, Inc. and NBC Universal, is an award-winning,international media company offering consumers a diversecommunications environment ranging from television programming, tohome videos/DVDs and music CDs, to Web sites, as well as supportingnationwide educational initiatives. AETN is comprised of A&ENetwork(R), The History Channel(R), History International(R), TheBiography Channel(R), Military History Channel(TM), The HistoryChannel en espanol(TM), Crime & Investigation Network(TM), AETNInternational, and AETN Consumer Products. The A&E web site is locatedat www.aetv.com, the Biography web site is located atwww.Biography.com and The History Channel(R) web site is located atwww.History.com.

About PBS

PBS is a private, nonprofit media enterprise that serves thenation's 348 public noncommercial television stations, reaching nearly90 million people each week through on-air and online content.Bringing diverse viewpoints to television and the Internet, PBSprovides high-quality documentary and dramatic entertainment, andconsistently dominates the most prestigious award competitions. PBS isthe leading provider of educational materials for K-12 teachers, andoffers a broad array of educational services for adult learners. PBS'premier kids' TV programming and Web site, PBS KIDS Online, PBS KIDSOnline pbskids.org, continue to be parents' and teachers' most trustedlearning environments for children. More information about PBS isavailable at pbs.org, one of the leading dot-org Web sites on theInternet.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com,Inc., is the leader in DVD on Demand services for enterprise andindependent media content owners. CustomFlix was founded in 2002 withthe mission of profitably connecting content owners and filmmakers toa worldwide audience. Today, CustomFlix offers professionaldigitization into the Future-Proof Archive service, as well asinventory-free physical media distribution via DVD on Demand, addingthousands of hours of media content to Earth's Biggest Selection onAmazon.com.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based inSeattle, opened on the World Wide Web in July 1995 and today offersEarth's Biggest Selection. Amazon.com seeks to be Earth's mostcustomer-centric company, where customers can find and discoveranything they might want to buy online, and endeavors to offer itscustomers the lowest possible prices. Amazon.com and other sellersoffer millions of unique new, refurbished and used items in categoriessuch as health and personal care, jewelry and watches, gourmet food,sports and outdoors, apparel and accessories, books, music, DVDs,electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, includingwww.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar termsinclude Amazon.com, Inc., and its subsidiaries, unless the contextindicates otherwise.

This announcement contains forward-looking statements within themeaning of Section 27A of the Securities Act of 1933 and Section 21Eof the Securities Exchange Act of 1934. Actual results may differsignificantly from management's expectations. These forward-lookingstatements involve risks and uncertainties that include, among others,risks related to competition, management of growth, potentialfluctuations in operating results, international expansion, outcomesof legal proceedings and claims, fulfillment center optimization,seasonality, commercial agreements, acquisitions and strategictransactions, foreign exchange rates, system interruption, significantamount of indebtedness, inventory, limited operating history,government regulation and taxation, payments, fraud, consumer trends,and new business areas. More information about factors thatpotentially could affect Amazon.com's financial results is included inAmazon.com's filings with the Securities and Exchange Commission,including its Annual Report on Form 10-K for the year ended December31, 2005, and all subsequent filings.