Macrovision Launches Custom Games Toolbar, Extending Trymedia Distribution Network to the Desktop

"Our digital distribution technology was originally created on theprinciple of finding a way to sell downloadable games that works wellfor both consumers and businesses alike," said Fred Amoroso,Macrovision CEO. "With this toolbar Macrovision is carrying on thattradition of creating new ways to provide value to both the end-userand the games marketplace."

The custom games toolbar downloads quickly and displaysautomatically at the top of a user's open web browser. A search fieldallows game fans to search the web easily using all or one of the topsearch engines without having to type in their URLs. Popular and newgames available for download in a try-before-you-buy-format arefeatured in pull-down menus. Categories include action, classics,puzzle/word, sports and strategy, as well as an A to Z listing ofhundreds of games from the catalog of downloadable casual and coregames managed by Macrovision.

The games toolbar is part of Macrovision's world classmerchandising program and was developed in partnership withBroadspring's Ideal Product Group, games featured on the toolbar willbe updated frequently with the most popular and newest availabledownloadable PC games. Affiliates of the Trymedia distribution networkare credited for all sales that come from toolbars distributed throughtheir portals and e-commerce sites. Macrovision's full servicecustomers can offer branded versions of the toolbar to extend theirbrand to the game players desktop.

About Macrovision

Macrovision develops and markets content and software valuemanagement solutions for the video, music, games and softwareindustries. Macrovision's technologies are embedded in over 9 billionDVD, VHS and CD units representing over $130 billion of protectedentertainment content. In the software market, Macrovision licensessoftware developers the FLEXnet(TM) universal licensing platform andthe InstallShield(R) suite of software installation, repackaging andupdate solutions, which are deployed on more than 500 million desktopsworldwide. Over 50,000 software publishers and virtually all of theFortune 1000 companies use Macrovision's technologies to maximize thevalue of their software. Macrovision is headquartered in Santa Clara,California and has offices worldwide. More information aboutMacrovision can be found at www.macrovision.com.

About Macrovision's Games Division

Macrovision recently acquired Trymedia(R) Systems in order tooffer a robust solution for the secure distribution of PC games acrossthe physical and digital worlds. This acquisition provided thefoundation for the newly formed game division within Macrovision.Macrovision's games division is a leading provider of secure digitaldistribution services and operates the world's largest distributionnetwork for downloadable games. Macrovision's technology solutionsprovide game publishers, portals and retailers with contentprotection, eCommerce and distribution services to maximize their PCgame sales. The company's game distribution network connects hundredsof publishers and Internet sites with millions of consumers worldwide,offering games to legitimately download, purchase, subscribe to andshare. Macrovision's games division is headquartered in San Francisco.Please visit www.macrovision.com/games to learn more aboutMacrovision's game technology and services.

About Broadspring

Broadspring, Inc. is a privately held internet technology andmarketing firm based in Irvine, California, focused on the online paidsearch industry. The company operates numerous divisions that centeron online traffic and search. The Ideal Product Group is a suite offree desktop applications that facilitate and improve user browsing,search, and online shopping. Broadspring partners with large internetpublishers and distributors to develop custom branded desktop toolsthat enhance the user's search and browsing experience and at the sametime build sales and equity for our partners. The company alsooperates a large advertising site representation network and severalweb properties. More information about Broadspring can be found atwww.broadspring.com.

(C) Macrovision 2005. Macrovision, FLEXnet, InstallShield andTrymedia are registered trademarks or trademarks of MacrovisionCorporation. All other brands and product names and trademarks are theregistered property of their respective companies.