Join Sealed Air in Celebrating Bubble Wrap(R) Appreciation Day; Maker of Packaging Icon Hosts First Annual ''Bubble Games,'' Other Fun-Filled Activities

Back by 'pop'ular demand, Sealed Air Corporation(NYSE:SEE), the inventor of Bubble Wrap(R) cushioning, today announcedthe celebration of the 6th Annual Bubble Wrap(R) Appreciation Day withthe first ever "Bubble Games" in New York City and a variety ofweb-based games and quizzes at www.bubblewrap.com. Since its inventionin 1960, Bubble Wrap(R) cushioning has become one of thebest-recognized brands by people of all ages, particularly children.So it's not surprising that the "Bubble Games" were a big hit forlocal schoolchildren, who celebrated Bubble Wrap(R) Appreciation Daywith races and competitions on a bubble-cushioned racetrack in NewYork's Central Park.

"The Bubble Wrap(R) brand has become an enduring symbol ofpackaging quality and innovation around the world," said William V.Hickey, Sealed Air President and Chief Executive Officer. "We atSealed Air are proud to celebrate Bubble Wrap(R) Appreciation Day andall the creative ways people use our product, including the fun-filledraces at this year's 'Bubble Games.'"

Bubble Wrap(R) cushioning was originally intended to be a type oftextured wallpaper, but the inventors quickly realized that it was infact a superior packaging material. Today, Bubble Wrap(R) cushioningappears everywhere from mailrooms and kindergarten classes, to the"Humble Masterpieces" exhibit at New York's Museum of Modern Art. Fromits original production on steam-powered machines in the 1960's, totoday's co-extruded high barrier version, Bubble Wrap(R) cushioninghas changed with the times, but has always kept its unique texture anduniversal appeal through the sound of its pop.

"Today you can find several different types of Bubble Wrap(R)cushioning, each designed to help meet the needs of a particularpackaging application," said Rohn E. Shellenberger, Business Manager -Air Cellular Products for Sealed Air. "The growing popularity of theBubble Wrap(R) brand shows that it has transcended packaging and trulybecome a 'pop' icon in America."

Here are some additional ideas on how the whole family cancelebrate one of the nation's wackiest and most creative holidays:

-- Set up your very own cushioned racetrack using Bubble Wrap(R) cushioning so your children can have a popping good time while riding their tricycles.

-- Instead of popping open a bottle of champagne, pop Bubble Wrap(R) cushioning at your next party or celebration.

-- Recreate the sounds of fireworks at holiday celebrations by popping a sheet of Bubble Wrap(R) cushioning instead.

In honor of the holiday, log on to www.bubblewrap.com to playinteractive games and quizzes, read about the product's history andsend in your fun photos celebrating Bubble Wrap(R) cushioning.

Business

Sealed Air is a leading global manufacturer of a wide range offood and protective packaging materials and systems including suchwidely recognized brands as Bubble Wrap(R) cushioning, Jiffy(R)protective mailers and Cryovac(R) food packaging products. For moreinformation about Sealed Air, please visit the Company's web site atwww.sealedair.com.