13.09.2005 11:30:00
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IDT to Launch TuYo Mobile, The Wireless Service for the US Hispanic Market
TuYo Mobile will provide many features and services that areimportant to Latino customers, including state-of-the-art handsets,fully bilingual customer experience, low rates for internationalcalling and text messaging, and culturally relevant music, ringtones,games, and graphics. TuYo Mobile will leverage IDT's considerableexpertise, experience and infrastructure in the prepaid telecom marketthat includes an unmatched distribution channel in the urban market,an international long distance network, an innovative prepaid platformand leading calling card brands.
The TuYo brand name is a combination of the Spanish words "you"and "me." Together the words take on the additional meaning of"yours."
"While other companies are just beginning to discover the Hispanicsegment, IDT has been committed to providing highly valued products tomillions of Latinos in their communities for over a decade," said JimCourter, CEO and Vice Chairman of IDT. "TuYo Mobile is one of a seriesof innovative new products from IDT that will continue to strengthenHispanics' link with their family and friends both here and in theirhome countries, as well as provide assistance with their acculturationinto the US."
IDT currently sells over 350 million long distance calling cardsper year in the US through more than 300,000 retail outlets, primarilyto the Hispanic community. IDT distributes a suite of prepaid productsincluding long distance and wireless phone cards through majorretailers and convenience stores. In addition, IDT currently offersmobile service in Russia and the United Kingdom.
"TuYo Mobile represents a revolutionary product built from theground up to provide Hispanics with better value, including the uniquefeatures to enhance your lifestyle, and the great rates that let youstay better connected," said Rob Schwartz, Executive Vice President ofIDT Telecom and President of TuYo Mobile. "TuYo represents ourcontinuing focus on meeting the individual needs of Latinos, which ismore important than ever given the mega-carriers broader focus on thegeneral population."
IDT is working with global industry-leading companies to bringTuYo Mobile to market. TuYo Mobile will be utilizing a major GSMwireless carrier, offering new handsets directly from Nokia andMotorola, using best-in-class logistics services from Brightpoint, andinnovative SIM card solutions from Gemplus. Hispanic agencies MarcaHispanic and Grupo PyR will be providing marketing and media supportfor TuYo Mobile.
TuYo Mobile will initially be available to dealers from UnionTelecard Alliance (IDT's distribution affiliate) and select wirelessdistributors. IDT intends to offer TuYo Mobile through retailers in Q42005. Retailers interested in becoming a TuYo Mobile Authorized Dealercan find out more by calling 1-800-726-0041 or visiting tuyo.com.
"TuYo Mobile is about connecting the diverse community of U.S.Latinos by being the most real, culturally in tune brand," statedStacy Pagan, TuYo's Senior Director of Marketing. "Finally there is anauthentic Latino brand born in the U.S. and designed just for ourneeds and lifestyle."
About IDT Corp.
IDT Corporation, through its IDT Telecom subsidiary, is afacilities-based, multinational carrier that provides a broad range oftelecommunications services to retail and wholesale customersworldwide. IDT Telecom, by means of its own internationaltelecommunications backbone and fiber optic network infrastructure,provides its customers with integrated and competitively pricedinternational and domestic long distance and domestic all-distancetelephony and prepaid calling cards. IDT Entertainment is the IDTsubsidiary focused on developing, acquiring, producing anddistributing computer-generated and traditionally animated productionsand other productions for the film, broadcast and direct-to-consumermarkets. IDT Capital is the IDT division principally responsible forthe Company's initiatives in brochure distribution, retail energy andnew technologies. Net2Phone, Inc., a subsidiary of IDT Corporation, isa provider of high-quality global retail Voice over IP services andoffers a fully outsourced cable telephony service to cable operatorsallowing cable operators to provide residential phone service to theirsubscribers.
IDT Corporation's Class B Common Stock and Common Stock trade onthe New York Stock Exchange under the ticker symbols IDT and IDT.C,respectively.
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