HearAtLast Announces Grand Opening of Retail Outlet in First Sam's Club Location

TORONTO, Ontario, Canada, Nov. 1 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL) -- HearAtLast Holdings, Inc. announced that it has received a license from Wal-Mart Canada, a wholly-owned subsidiary of Wal-Mart International, Inc. , to open their first hearing-aid clinic to be co-located inside a Sam's Club location. The Company will officially open its specially designed, prefabricated, 220 square foot structure in the Sam's Club located at 100 Edgeley Blvd in Vaughn, Ontario the week of November 5, 2007. Obtaining this new location is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart International, which will allow HearAtLast to open hearing-aid clinics within numerous Wal-Marts, and now Sam's Club locations throughout Canada.

HearAtLast will utilize a portable, modular structure designed especially for Sam's Club locations. The design of this clinic will also provide portability as it can be broken down and reassembled in various locations throughout the store as needed.

"We have a very aggressive business plan and this new license for Sam's gives us an incredible opportunity to reach our short term goals," said Robert Oswald, President of HearAtLast Holdings, Inc. "The Sam's Club roll-out will be quite different from the way we have operated in Wal-Mart Stores thus far. First and foremost, we can expand at a much more rapid rate because we utilize a freestanding structure designed especially for Sam's Clubs. This eliminates the need to obtain building permits in new and existing locations and allows for better space utilization. We couldn't ask for a better scenario," Oswald explained.

While the company will continue co-location programs within the traditional Wal-Mart Stores as well as the Wal-Mart Super Centers, the Sam's Club clinic model will allow HearAtLast to expand with relative ease as the Company expands to additional locations. Management feels the dual model roll-out will afford the company flexibility as well as being a vital component to drive revenue growth.

HearAtLast Stores are currently located in the following Wal-Mart locations:

Wal-Mart Store #5742 Wal-Mart Store #3016 150 McEwan Dr. E. 881 St Clair St. Extension Bolton On., L7E-2Y3 Chatham On., N7M-5J7 Wal-Mart Store #3031 Wal-Mart Store #3050 165 North Queen St. 1280 Fanshawe Park Rd. W. Etobicoke On., M9C-1A7 London On., N6G-1B5 Wal-Mart Store #3131 Wal-Mart Store #3082 2210 Bank St. 1444 Quinn Dr. Ottawa On., K1V-1J5 Sarnia On., N7T-7H4 Wal-Mart Store #3159 Wal-Mart Store #3114 1900 Eglington Ave. E 3120 Dougall Ave. Scarborough Ont., M1L-2L9 Windsor On., N9E-1S7 Wal-Mart Store #3195 Wal-Mart Store #3053 1070 Major Mackenzie Dr. 5000 Highway #7 Unit Y006A Richmond Hill On, L4S 1P3 Markham On, L3R 4M9 About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For additional information log on to: http://www.hearatlast.com/ About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal- Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at http://www.walmart.ca/.

About Sam's Club

Sam's Club is a division of Wal-Mart Stores, Inc., . The first Sam's Club opened its doors in Midwest City, Oklahoma in 1983. Today, Sam's Club serves more than 48 million members with more than 600 locations in the United States, Brazil, Canada, China, Mexico and Puerto Rico. Sam's Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and club information is available at samsclub.com.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: Stephen Taylor Taylor Capitol, Inc. Email: STEPHTAYL9@AOL.COM Office: 973-351-3868