GVC Capital LLC Raises Price Target on ID Watchdog

ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), which provides acclaimed consumer-facing identity theft protection and resolution services, today announced the release of an in-depth research update by Analyst Michael Shonstrom of fee-based research firm and investment bank GVC Capital LLC, formerly Bathgate Capital Partners LLC.

As part of its detailed analysis GVC Capital LLC has raised its price target on ID Watchdog to $1.00 per share.

"Over the past several weeks we have announced a series of strategic partnerships and growth initiatives, including our marketing agreement with Amacore, our benefits program with Miami-Dade, and the highly anticipated launch of our new idCHECK product,” said Daniel Mohan, President and COO at ID Watchdog. "As we roll out these innovative marketing and customer retention initiatives, this comprehensive report provides investors with an in-depth overview of ID Watchdog’s unique total identity protection service, detailed financial analysis and our outlook in 2010 and beyond.”

From the GVC Capital LLC Report:

"Given the limited features of competitive products, and the necessity for those companies to access new and more costly data sources, the opportunity for ID Watchdog to differentiate its offering has improved. Repeatedly, in head-to-head competitions, ID Watchdog has been the preferred solution over other products. ID Watchdog offers everything provided by credit bureaus through its relationship with Trans Union, accesses a larger set of consumer data than other ID theft companies, while also providing an instant verification capability enabling idCheck, plus ICard certification plus Acxiom Certified Background Reports and importantly ID Rehab.”

In addition to its numerous industry leading services and offerings, the report also details ID Watchdog’s technology infrastructure, strong management team, expanding marketing channels, current financial results, recent partnership agreements and outlook over the next twelve months. The report concludes:

"Consumer demand for substantive identity protection continues to grow, interest in the part of consumer information companies to participate in this market continues to expand and investor appetites for participation in this industry is yet to be filled. We are raising our rating to Speculative Buy with a $1.00 price target.”

Salient Points for Investors:

• ID Watchdog provides industry disruptive identity theft protection products and services at attractive multi-tier prices with unique 100% resolution guarantee.

• Exclusive data supply agreement signed with Acxiom provides access to database of 300 million current demographic records, an extensive white label list and access to the only remaining major database repository without a consumer identity theft product.

• Enhanced call center strategy has increased new subscriber potential from 650 to 2,000 per day. Growth is expected to make segment EBITDA positive in Q1 2010.

• Employee benefit channel extended to 70,000 Miami Dade School district employees. ID Watchdog’s first success was with the launch to a Texas school district, which saw an 11% conversion rate.

• Based on a recently signed agreement, Amacore will up-sell ID Watchdog in their call center on a revenue share basis and will begin inserting advertising created by ID Watchdog into their infomercial line up.

• New idCHECK™ consumer card set for April 1st introduction. This card provides instant verification screen unique to ID Watchdog, and will be rolled out by various big-name retailers nationwide.

• ID Watchdog reported a 39.3% revenue increase to $4.6m for the first 9 months of 2009 versus the prior year and GVC Capital LLC projects a 32% gain to $6.2m for the year.

ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, comprehensive monitoring, detection and resolution for identity theft, scanning thousands of public and private databases each month on behalf of its customers, searching for the earliest indications of possible intrusions. While most identity monitoring companies only monitor information for credit card fraud, ID Watchdog provides protection for a consumer’s entire identity and has been recognized by the Consumer Federation of America as one of the most valuable identity theft protection services available.

The complete report is available in Acrobat format, free of charge: http://www.trilogy-capital.com/autoir/idwaf_autoir.html

About ID Watchdog, Inc.

ID Watchdog Inc. (TSX.V: IDW, OTCQX: IDWAF), provider of idCHECK and ID Watchdog Plus services, is the only identity theft protection company that offers patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. The company proactively detects problems at their source and administers immediate identity theft resolution services to ensure complete peace of mind for its clients. ID Watchdog’s products have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to the guidelines published by the Consumer Federation of America.

To try ID Watchdog’s revolutionary new idCHECK product, which performs an instant identity check, go to www.idwatchdog.com/idcheck and use promo code "idcfree01_pr.”

For comprehensive investor relations material, including fact sheets, research reports, interviews and video, please follow the appropriate link: Investor Community, Investor Relations Portal, and Corporate Overview Video

For additional information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.