18.09.2008 14:00:00
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Great Wolf Resorts and Enterprise Rent-A-Car Partner to Simplify Family Fun Travel
Great Wolf Resorts, Inc.® (NASDAQ: WOLF) and Enterprise Rent-A-Car today announced an agreement that makes North America’s largest rental car agency the official partner of North America’s largest family of indoor waterparks. Families planning their next big adventure, weekend getaway, or family reunion will find it easier than ever to make a reservation at one of more than 6,000 neighborhood Enterprise locations for a trip to any of the 10 participating Great Wolf Lodge properties around the country and Blue Harbor Resort™ in Sheboygan, Wis.
As a leader in the hospitality industry, Great Wolf Resorts continually searches for ways to make family travel as effortless and stress-free as possible, leaving more time for family fun. Guests making rental car reservations through Great Wolf’s Web site can simply click on the Enterprise Rent-A-Car link. Guests will be automatically connected to the Enterprise site and can reserve the vehicle that best meets their family’s needs, whether it’s an SUV, minivan or fuel-efficient compact.
The partnership will also allow for the development of various marketing and promotional programs between the two companies.
"We are thrilled to partner with North America’s largest car rental company, one that is recognized for its superior customer service, a hallmark of Great Wolf Resorts,” said Julie Stokes, Vice President of Sales & Marketing for the Wisconsin-based company. "This is another way we are striving to make planning a trip to Great Wolf Resorts easier for our valued guests, and hopefully helping them create a family tradition.”
Steve Short, Vice President of Leisure Development for Enterprise, said, "This is a great partnership that allows Enterprise and Great Wolf to cater to the needs of families as they create great memories. Enterprise has branch offices located within 15 miles of 90 percent of the U.S. population, making us a great fit for the easily accessible properties of Great Wolf Resorts.”
The Kempton Group (TKG), a Cincinnati, Ohio based firm that represents Great Wolf Resorts in its corporate partnerships, and strategic alliances, assisted in the development of the agreement.
Other well-known brand products available at Great Wolf Resorts include Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestle USA, National Geographic Entertainment, and Bank of America.
Information on Great Wolf Resorts’ properties may be found on the online at www.greatwolf.com.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; and Grand Mound, Wash.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. A Great Wolf Lodge currently is under construction in Concord, N.C. and a 203-suite expansion is under construction at the company’s Grapevine resort.
The company’s resorts are family-oriented destination facilities that generally feature 300 – 400 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.
About Enterprise Rent-A-Car
Founded in 1957 and headquartered in St. Louis, Enterprise Rent-A-Car is an internationally recognized brand with the largest fleet of passenger vehicles in the world today, more than 700,000 cars and trucks. Enterprise also operates a network of nearly 7,000 neighborhood locations in the United States, Canada, the U.K., Ireland, and Germany.
As North America’s largest car rental company, Enterprise is known for its exceptionally low rates, neighborhood convenience and its outstanding service, including picking up local customers at no extra cost. The company is ranked No. 18 on the Forbes Top 500 Private Companies in America. For more information about Enterprise, visit www.enterprise.com.
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