28.09.2005 14:13:00
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Goody(R) and Living Beyond Breast Cancer(R) Launch ''Comfort Meets Cause'' Campaign; Funds Raised from Celebrity Brush Auction and in Store Promotion to Benefit Breast Cancer Survivors
In September and October, limited edition pink Goody Ouchless(R)hairbrushes are available in food, drug and mass retailers nationwideand retail for $5.99 to $9.99. Goody(R) will donate four percent ofthe proceeds from the sale of each pink Goody Ouchless(R) hairbrush toLBBC.
Brushes autographed by top celebrities including Salma Hayek,Jessica Simpson, Hilary Duff, Kim Cattrall, Kelly Ripa and JulianneMoore to name a few are being auctioned off on the Goody(R) website,www.goody.com, with all the proceeds benefiting LBBC.
"Raising public awareness and funds for young survivors of breastcancer is a cause Goody is embracing in a meaningful way," saidLeneithra Lowery, Director of Marketing Communications, GoodyProducts, Inc. "In concert with our retailers, our goal is to supportyoung women diagnosed with this disease by increasing their selfesteem through our beauty products."
Special Edition Pink Goody Ouchless(R) hairbrushes are availablein food, drug and mass retailers nationwide and retail for $5.99-$9.99SRP. Celebrity signed Special Edition Pink Goody Ouchless(R)hairbrushes are being auctioned off at www.goody.com.
About Goody Products, Inc. (R)
Goody Products, Inc.(TM), a division of Newell Rubbermaid (NYSE:NWL), is the world's most recognized manufacturer of hair stylingtools and accessories. From the Ouchless(TM) collection of brushes andelastics and Goody StayPut(TM) elastics to the seasonal fashioncollection, Goody(R) provides consumers with products inspired by thelatest designer trends so they can enjoy style without sacrifice. Thecompany brands include Goody(R), ACE(R) combs and brushes for men, andIndustrie(TM), an innovative professional line of styling tools andwinner of the American Beauty Association's Gold ABBIE award. Goody(R)is sold primarily at leading food, drug and mass market retailers.Goody Products, Inc. is headquartered in Atlanta, Georgia. For moreinformation, visit www.goody.com.
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