Global Outdoor Advertising Market in Advertising Industry

NEW YORK, March 23, 2021 /PRNewswire/ -- The "Outdoor Advertising Market by Type, Platform, and Geography - Forecast and Analysis 2020-2024" report has been added to Technavio's offering.

The outdoor advertising market is poised to grow by USD 8.55 billion during 2020-2024 progressing at a CAGR of almost 4% during the forecast period. 

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The report on the outdoor advertising market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of LED mobile billboards.

The outdoor advertising market analysis includes Type segment, Platform segment, and Geography Landscape. This study identifies the use of analytics to increase the effectiveness of ads as one of the prime reasons driving the outdoor advertising market growth during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters

The outdoor advertising market covers the following areas:

Outdoor Advertising Market Sizing
Outdoor Advertising Market Forecast
Outdoor Advertising Market Analysis

Companies Mentioned

• APG
• SGA SA
• Burkhart Advertising Inc.
• Clear Channel Outdoor Holdings Inc.
• Daktronics Inc.
• DDI Media
• Fairway Outdoor Advertising
• JCDecaux SA
• Lamar Advertising Co.
• OUTFRONT Media Inc.
• and Ströer SE & Co. KGaA.

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Key Topics Covered:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Type

• Market segments
• Comparison by Type placement
• Billboards - Market size and forecast 2019-2024
• Shelters - Market size and forecast 2019-2024
• Transit displays - Market size and forecast 2019-2024
• Street furniture - Market size and forecast 2019-2024
• Market opportunity by Type

Market Segmentation by Platform

• Market segments
• Comparison by platform
• Physical outdoor advertising - Market size and forecast 2019-2024
• Digital outdoor advertising - Market size and forecast 2019-2024
• Market opportunity by platform

Customer landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• APAC - Market size and forecast 2019-2024
• North America - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography

Drivers, Challenges, and Trends

• Market drivers
• Volume driver - Demand led growth
• Volume driver - Supply led growth
• Volume driver - External factors
• Volume driver - Demand shift in adjacent markets
• Price driver - Inflation
• Price driver - Shift from lower to higher-priced units
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• APG|SGA SA
• Burkhart Advertising, Inc.
• Clear Channel Outdoor Holdings Inc.
• Daktronics Inc.
• DDI Media
• Fairway Outdoor Advertising
• JCDecaux SA
• Lamar Advertising Co.
• OUTFRONT Media, Inc.
• Ströer SE & Co. KGaA

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Report: https://www.technavio.com/report/outdoor-advertising-market-industry-analysis

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