Global Clothing B2C E-Commerce report 2013

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Global Clothing B2C E-Commerce report 2013
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Online clothing and apparel shopping popular in Europe

Across Europe, clothing B2C E-Commerce is booming. In the EU, the share of individuals purchasing clothes and sports goods online increased in 2012, reaching over 20% of individuals. In Germany, apparel is the largest B2C E-Commerce category, having grown by just under a third in terms of sales and reaching several EUR billions of sales. Among the leading players on the market, the Otto Group plans to launch a new E-Commerce fashion project named Collins in 2014, while Zalando more than doubled its B2C E-Commerce clothing sales in 2012.

Asos and Debenhams were among the most prominent online shops for fashion products in the UK in early 2013. In France, nearly a half of Internet users shopped for clothing online in 2012, with La Redoute and 3 Suisses being the most popular destinations for shopping. The clothing and apparel sector is expanding in Eastern Europe as well. In Russia, B2C E-Commerce sales of clothing and shoes grew by over +40%in2012, and accounted for almost one fifth of total B2C E-Commerce sales. Clothing, shoes and accessories became the most popular online product category in 2012, with nearly half of online shoppers making purchases. Online clothing retailers in Russia have seen significant increase in revenues, some growing by up to 6 times, with Wildberries, Lamoda, Quelle and KupiVip as leading online merchants. Several players, such as KupiVip and Lamoda, attracted large investments from local venture capitalists and from abroad. Clothing and shoes is the leading B2C E-Commerce category in Poland, with a high double-digit percentage of online shoppers making purchases. The number of online shops selling clothes in Poland grows rapidly every year. In Estonia, Croatia, Macedonia and Turkey and some other European countries, clothing was bought by a high percentage of online shoppers, and was one of the most popular online product categories in these countries.

Clothing sector making gains in the Americas.
In the United States, apparel and accessories was second to consumer electronics in terms of B2C E-Commerce sales. This category is expected to grow by a double digit percentage figure in 2013, with the growth continuing, but slowing down throughout 2016. Nevertheless clothing is expected to remain the fastest growing product category in B2C E-Commerce. Players such as Abercrombie & Fitch compete to increase their share of the booming US E-Commerce market for clothing. In Latin America, clothing ranks high in popularity for online shoppers in such countries as Peru, Uruguay and Venezuela, but is outperformed by electronics. In Brazil, apparel is the fourth most popular online product category, purchased by around a third of online shoppers in 2012. In Mexico this share is less than in Brazil, as apparel falls behind computers, electronics, books and some other products and services.

Varying levels of clothing sector popularity in Asian-Pacific nations.
Clothing is the most purchased product category in B2C E-Commerce in Japan. The globally active apparel retailer Gap Inc opened an online shop in Japan last fall, joining other national and international players. In South Korea, clothing was the among the highest selling categories in 2012, growing at a one-digit percentage rate, which is slightly slower than the total B2C E-Commerce market, signaling high maturity. In China, fashion and accessories had the highest reach of online shoppers, amounting to three quarters of female and a high double-digit share of male online shoppers.

E-Commerce sales of apparel increased by over a half to several tens of EUR billion in 2012.
Although C2C remains the largest segment of the online market for clothing in China, the market share of independent B2C platforms grows, with large international players, such as Levi Strauss, Inditex, Macy's and Asos launching or planning to launch local online shops. In Australia, clothing was the second most purchased product category in B2C E-Commerce after electronics in 2012 and is expected to remain the fastest growing product category in the B2C E-Commerce through the next five years.
Growing investment in online clothing outlets in the Middle East and Africa In the Middle East and Africa, local online fashion stores attract large investments from established capitalists, indicating a positive view of the market potential. The Middle Eastern online vendor of clothing, Namshi, a Rocket Internet's project, raised several USD millions of investment in May 2013, while a South African online apparel store Zando received an even larger sum from investors such as JP Morgan.

Moreover, in South Africa, the discount sector started to emerge on the online market for clothing, with apparel discount online shopping clubs, such as Runway[Sale], launched in 2012, growing rapidly.

Methodology

This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends, sales figures, shares, shoppers, and players news on the global B2C E-Commerce market for clothing.
• This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. It takes into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise.
• Cross referencing of data was conducted in order to ensure validity and reliability.
• Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
• Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart.
• This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart.
• If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
• When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
• The included data was mainly published in the last 12 months. The exact publication dates are mentioned in every chart.
• The report opens with a Management Summary, summarizing the main information provided in each chapter.
• This report is divided into sections by regions. First, information about global development of the market is given, then in the each regional section the information about market in the region as a whole is provided, where available. The selected top countries in the respective regions are then presented, and the remaining countries follow in the alphabetical order.

1. MANAGEMENT SUMMARY
2. GlOBAL
• Top Product Categories to be Purchased Online, incl. Apparel/Accessory/Shoes/Jewelry, in % of Global Internet Users, Q1 2010 & Q1 2012
• Influence of Internet on Purchases of New Products, by Product Category incl. Clothing, in % of Internet

3. NORTH AMERICA
3.1 USA (TOP COUNTRY)
• Most Popular Product Categories Purchased in B2C E-Commerce, incl. Apparel, in % of Online Shoppers, Summer 2012
• Most Popular Product Categories Purchased Online via a Mobile Device, Compared to Other Product Categories, in %, 3 months to April 2012
• B2C E-Commerce Sales of Apparel and Accessories, in USD billion and in % Annual Growth, 2011-2016f
• B2C E-Commerce Sales, by Product Category, incl. Apparel and Accessories, in USD billion, 2010-2016f
• Share of Apparel and Accessories on Total B2C E-Commerce Sales, in %, 2010-2016f
• Breakdown of Retail Sales of Apparel, by B2C E-Commerce, Web-Influenced Online Purchases, and Offline Purchases, 2008-2016f
• CAGR of B2C E-Commerce Sales of Apparel and Accessories, Compared to Other Online Product Categories, in %, 2012-2017f
• Transaction Metrics and Conversion Rates of B2C E-Commerce Purchases of Apparel, in USD and in %, Black Friday 2011 & Black Friday 2012
• Digital Sources Used to Shop for Apparel Online, in % of Consumers, May 2012
• Digital Sources Used to Shop for Apparel on Mobile, in % of Online Shoppers who Purchased Apparel Online, May 2012
• Reasons to Choose Shopping for Apparel Online, in % of Online Shoppers Who Purchased Apparel Online, May 2012
• Devices Used to Shop for Apparel Online, in % of Online Shoppers Who Purchased Apparel Online, May 2012
• Share of Smartphone Owners Using a Smartphone While Shopping for Apparel*, Compared to Other Product Categories, in %, June 2012
• Clothing B2C E-Commerce News about Abercrombie & Fitch, 2013 and Global Direct to Consumer Sales of Abercrombie & Fitch, in USD million, 2010-2012
• Clothing B2C E-Commerce News about Gap Inc, 2013 and US B2C E-Commerce Sales of Gap Inc, in USD billion, 2010-2012
• Clothing B2C E-Commerce News about H&M, 2013
3.2 CANADA
• Top Product Categories to be Purchased Online, incl. Apparel/Accessory/Shoes/Jewelry, in % of Global Internet Users, Q1 2010 & Q1 2012
• Influence of Internet on Purchases of New Products, by Product Category incl. Clothing, in % of Internet

4. LATIN AMERICA
4.1 BRAZIL
• Online Product Categories Purchased at Least Once, incl. Clothing, Accessories and Footwear, in % of Online Shoppers, April 2012
• Penetration of Online Shoppers for Clothing on Total Consumers, by Age Group, in %, 2012
4.2 MEXICO
• Purchased Online Product Categories, incl. Apparel, in % of Online Shoppers, 2011 & 2012e
4.3 PERU
• B2C E-Commerce Product Category Reach, by Category, incl. Clothing, in % Internet Users, January 2012
4.4 URUGUAY
• Purchased Online Product Categories, incl. Clothing, in % of Online Shoppers, June 2012
4.5 VENEZUELA
• B2C E-Commerce Product Category Reach, by Category, incl. Clothing, in % Internet Users, April 2012

5. EUROPE (REGIONAL)
• Share of Internet Users Purchasing Clothing Online, Compared to Other Product Categories, in % of Individuals, 2011&2012

6. CENTRAL EUROPE
6.1 GERMANY (TOP COUNTRY)
• Clothing B2C E-Commerce Trends, 2013
• Share of Internet Users Purchasing Clothing Online, Compared to Other Product Categories, in %, 12 Months to February 2013
• Share of Internet Users Purchasing Clothing for Women Online, by Age Group, in %, 12 Months to February 2013
• Turnover of B2C E-Commerce Product Categories, by Product Category, incl. Apparel, Textiles, Shoes, in EUR million and in % Growth, Ranked by 2012, 2011 & 2012
• B2C E-Commerce Clothing News about Otto Group, 2013
• B2C E-Commerce Clothing News about Zalando, 2013
6.2 AUSTRIA
• Share of Online Shoppers Purchasing Clothing and Sports Goods Online, Compared to Other Product Categories, in %, 12 Months to June 2012
• Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Age Group, in %, 12 Months to June 2012
• Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Gender, in %, 12 Months to June 2012
6.3 SWITZERLAND
• Product Categories Purchased Online, incl, Clothing, in % of Individuals, January 2012
• Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010-2012

7. Western Europe
7.1. United Kindom (top country)
• B2C E-Commerce Clothing Trends, 2012/2013
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
• Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2012
• Most Preferred Channels to Buy Clothing, Incl. In¬ternet, in % of Consumers, 2008 - 2012e
• Online Activities Related to Purchase of Clothing, in % of Consumers, 2012e
• Top 10 Most Visible Fashion Retail Online Shops in Natural Search, Ranked by in % Score, January 2013
• E-commerce Online Clothing News about eBay, May 2013
7.2 FRANCE (TOP COUNTRY)
• B2C E-Commerce Clothing Trends, 2012
• Top Online Product Categories Most Popular Purchased by Women, by Stay-at-Home Women and Working Women, in %, February 2012
• Popular Online Product Categories, incl. Clothing and Accessories, in % of Internet Users, 2010-2012e
• Top 10 Online Shops to Buy Clothing from, in % of Online Shoppers, May 2012
7.3 BELGIUM
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
7.4 IRELAND
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011 & 2012
7.5 ITALY
• B2C E-Commerce Clothing Trends, 2013
• Breakdown of the Last B2C E-Commerce Purchase, by Product Category, in % of Online Shoppers, Q1 2013
• Purchased Online Clothing Categories, in % of Online Shoppers, February 2013
• Breakdown of Average Expense on the Last Online Purchase from the Clothing Product Category, by the Amount Spent, in % of Online Shoppers, February 2013
• Most Relevant Decisional Factors for Shopping Online for Accessories, Shoes and Clothing, Ranked by Relevance for Clothing, in % of Online Shoppers, 2013
• B2C E-Commerce Clothing News about the Yoox Group, 2013 and B2C E-Commerce Sales of the Yoox Group* in Italy, in EUR million, 2010 – 2012
7.6 LUXEMBOURG
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
7.7 NETHERLANDS
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
• B2C E-Commerce Sales, by Product Category, incl. Clothing, in EUR million, and in % Growth, 2011- 2012
• Breakdown of B2C E-Commerce Sales, by Product Category, incl Clothing, in %, 2012
• B2C E-Commerce Sales of Clothing, in EUR Million, and the Share of B2C E-Commerce on Total Retail Sales of Clothing, Q2 2010 - Q2 2012
• Units of Clothing Products Sold in B2C E-Commerce, in millions, and Share on Total Units of Clothing Products Sold in Retail, Q2 2010 - Q2 2012
• Breakdown of Online Buyers of Clothing by Gender and Age, Compared to All Buyers of Clothing and Offline Buyers of Clothing, in %, Q2 2012
• Overview of B2C E-Commerce Clothing Players, 2012
7.8 SPAIN
• Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
• B2C E-Commerce Sales of Clothing, by Number of Transactions, in Pieces, and Volume of Transactions, in EUR, Q1 2011 - Q3 2012
• Breakdown of the B2C E-Commerce Sales, by Categories of Products and Services, incl Clothing, in %, Q3 2012

8. EASTERN EUROPE
8.1 RUSSIA (TOP COUNTRY)
• Most Purchased Online Product Categories, incl. "Clothing, Shoes, and Accessories", Compared to Other Selected Product Categories, in % of Online Shoppers, 2012
• B2C E-Commerce Sales, by 12 Selected Product Categories, incl. "Clothing and Shoes", in RUB billion, 2012
• Top 11 Online Product Categories by Growth in B2C E-Commerce Sales, incl. Clothing and Shoes, 2012
• Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Clothing and Shoes", in %, 2011 & 2012
• Number of Orders Placed Online Daily, by Product Categories, incl. Clothing and Shoes, in thousands, 2012
• Breakdown of Apparel Expenditure in Russia, by Sales Channel, incl. "Monobrand Online Stores", "Multibrand Online Stores", "Specialized Online Stores", in %, 2011
• Average Shopping Cart in B2C E-Commerce, by Product Category, incl. "Clothing and Shoes", in RUB, 2011
• Top 10 "Clothing, Shoes, and Accessories" Online Stores , Ranked by % of Online Shoppers who Bought from This Product Category, 2012
• Top 8 Online Shops in the Clothing and Shoes Category, Ranked by B2C E-Commerce Sales in 2012, in RUB billion, 2010-2012, and in % Growth 2012 vs. 2011
• Market Shares of Leading "Clothing and Shoes" Online Stores in Russia on the Total Clothing and Shoes Online Market, in %, 2011 & 2012
• Top 16 Online Shops from the Product Category "Clothing, Shoes, and Accessories", Ranked by Average Monthly B2C E-Commerce Sales, 2012
• Ranking of 12 Online Shops from the Product Category "Clothing, Shoes, and Accessories", Ranked by Average Monthly B2C E-Commerce Sales, 2011; incl. Average Monthly Unique Visitors, 2011
• B2C E-Commerce Clothing News about Wildberries, 2012/2013
• B2C E-Commerce Clothing News about Lamoda, 2012
• B2C E-Commerce Clothing News about KupiVIP, 2012/2013
8.2 CROATIA
• Products Categories Purchased Online, in % of Online Shoppers, 2012e
8.3 ESTONIA
• Products Categories Purchased Online, in % of Online Shoppers, 2011 & 2012e
8.4 GREECE
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011 & 2012
8.5 HUNGARY
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011 & 2012
8.6 LATVIA
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011 & 2012
8.7 LITHUANIA
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011 & 2012
8.8 MACEDONIA
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Online Shoppers, 12 Months to October 2012
8.9 POLAND
• Most Purchased Online Product Categories, incl. "Clothing and Footwear", in % of Online Shoppers, June 2012
• Number of Online Shops for Clothing, 2007-2012e
8.10 SLOVAKIA
• Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Individuals, 2011 & 2012
8.11 SLOVENIA
• Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Individuals, 2011 & 2012
8.12 TURKEY
• Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Online Shoppers, April 2011-March 2012
• Share of Consumers Who Buy Clothing Online on Total Consumers, in %, 2010 & 2012
• Sources Used to Start Shopping for Clothing Online, in % of Consumers Who Buy Clothing Online, 2012
• Most Preferred Channels to Buy Clothing, Incl. Internet, by Group, in % of Consumers, 2012
• B2C E-Commerce Clothing Trends, and Breakdown of Mergers & Aquisitions in the Online Retail Sector, 2011– Q1 2012

9. SCANDINAVIA
9.1 DENMARK
• Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Online Shoppers, Ranked by 2012, 2008-2012
9.2 FINLAND
• Product Categories Purchased Online, incl. "Clothes and Sports Goods", in % of Individuals, 2011 & 2012
9.3 NORWAY
• Product Categories Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, 2011 & 2012

10. ASIA
10.1 JAPAN (TOP COUNTRY)
• Most Purchased Online Product Categories, incl. Clothing, in % of Online Shoppers, 2012
• Clothing B2C E-Commerce Trends, 2013
• Most Preferred Channels to Buy Clothing, Incl. Internet, in % of Consumers, 2008 - 2012
• Online Activities Related to Shopping for Clothing, in % of Consumers, 2012
• Most Preferred Channels for Receiving Information About Clothing Companies, incl. Company Website, in % of Consumers, 2012
• B2C E-Commerce Clothing News about Gap Inc., October 2012
• B2C E-Commerce Clothing News about Muse&Co, 2013
10.2 SOUTH KOREA (TOP COUNTRY)
• E-Commerce Sales, by Product Category, incl. Clothes and Fashion-Related Goods, in KRW billion, 2010, 2011, 2012*
• Breakdown of E-Commerce Sales, by Product Category, incl. Clothes and Fashion-Related Goods, in %, 2011 & 2012
• E-Commerce Sales of Clothing and Fashion-Related Goods, in KRW millions, Q1 2012 - Q4 2012
10.3 CHINA (TOP COUNTRY)
• Product Categories Purchased Online, incl. "Fashion and Accessories", in % of Online Shoppers, by Male and Female, December 2012
• Clothing E-Commerce Trends, 2013
• E-Commerce Sales of Apparel, in USD billion, 2011 & 2012
• Breakdown of B2C E-Commerce Sales, by Product Categories, in %, Q1 2012
• Breakdown of E-Commerce Sales of Apparel, by Independent B2C, B2C Platforms, and C2C, in %, 2011 & 2012
• Breakdown of E-Commerce Sales of Apparel, by Independent B2C, B2C Platforms, and C2C, in %, 2011 & 2012
• B2C E-Commerce Clothing News about Levi Strauss, Li Ning, Inditex and Macy's, 2012/2013
• Clothing B2C E-Commerce News about Asos, 2013
10.4 INDIA
• Clothing B2C E-Commerce Trends, and Purchased Online Retail Categories, incl. "Apparel", in % of Internet Users, July 2012
• Share of B2C E-Commerce on Total Retail Sales of Apparel, Compared to Other Product Categories, 2012e
10.5 INDONESIA
• Product Categories Purchased Online, incl. "Fashion", in % of Online Shoppers, 2011
10.6 PHILIPPINES
• Product Categories Most Likely to be Purchased Online in the Next 3 to 6 Months, incl. "Apparel and Accessories", in % of Internet Users, August 2012
10.7 SINGAPORE
• Product Categories Purchased Online, incl. "Apparel/ Accessory/Shoes/Jewelry", in % of Online Shoppers, February 2012
10.8 TAIWAN
• Most Purchased Online Product Categories, incl. "Clothing and Accessories", in % of Internet Users, January 2012
10.9 VIETNAM
• Product Categories Purchased Online, incl. "Fashion", in % of Online Shoppers, August 2012

11. OCEANIA
11.1 AUSTRALIA
• Product Categories Purchased Online, incl. "Clothing", in % of Online Shoppers, 12 Months to May 2012
• Fashion Products Purchased Online Monthly, by Subcategories and Total, in % of Female Shoppers, 2011 & 2012
• B2C E-Commerce Clothing Trends, 2012
• Breakdown of the B2C E-Commerce Sales, by Product Category, incl. Fashion Products, in %, 12 months to June 2012
11.2 NEW ZEALAND
• Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, 12 Months to May 2012

12. MIDDLE EAST
12.1 MIDDLE EAST (REGIONAL)
• B2C E-Commerce Clothing News about Namshi, 2013
12.2 EGYPT
• Most Popular Online Product Categories, incl. Clothing, in % of Online Shoppers, 2012
12.3 KUWAIT
• Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012
12.4 LEBANON
• Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012
12.5 SAUDI ARABIA
• Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012
12.6 UAE
• Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012

13. AFRICA
13.1 SOUTH AFRICA
• Product Categories Purchased Online, incl. Clothes and Accessories, in % of Internet Users, November 2012
• B2C E-Commerce Clothing News about Runway [Sale], December 2012

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