FUEL Digital Marketing and Branding announces merger with Mediasation

GREENVILLE, S.C., July 2, 2013 /PRNewswire/ -- The partners of FUEL Digital Marketing and Branding and Mediasation, an Upstate-based web development and online strategy firm, today announced joint plans to establish a new LLC, consolidate operations and expand services under the FUEL brand.

The merger, formalized June 28, 2013, provides both agencies an opportunity to improve efficiencies and employ a broader range of talent – combining full-service creative development experience with industry-leading digital services to deliver compelling and complete marketing solutions.

"By joining the collective experience of FUEL and Mediasation," says Ryan Beck, president and CFO of FUEL Digital Marketing and Branding, "we are able to work smarter and leverage talent in a way that overcomes client challenges and champions creative solutions."

The restructured agency incorporates traditional brand development and advertising agency services with a full suite of online resources that include website development, search engine optimization, social media strategy, proprietary CMS software systems, lead nurturing and database marketing.

"FUEL Digital Marketing and Branding was founded with a belief that marketing should be action oriented and that our efforts should fuel brands" according to Bill Donohue, the agency's chief creative officer. "The team and focus of Mediasation presented a unique opportunity to evolve our model, improve process efficiencies and help our clients grow."

Partners of FUEL and Mediasation have built a diverse client base that includes luxury real estate and hospitality groups, consumer and sports brands, telecommunications firms and a range of locally-owned businesses.

According to Michael Kerski, economic development manager for the City of Greenville, "the team assembled by FUEL has provided the city with a level of insight and the novel thinking needed to gain attention in an increasingly saturated international marketplace."

"We've grown from a design boutique into a comprehensive marketing resource that addresses current and future client needs," said Donohue, "building campaigns that are accountable, performance driven and design minded."

For more information on FUEL Digital Marketing and Branding visit www.fuelingbrands.com.

ABOUT FUEL DIGITAL MARKETING AND BRANDING
Combining over 20 years of experience in creative services and digital solutions, FUEL Digital Marketing and Branding provides clients with the full-service resources to overcome marketing challenges and build engaging brands. Our team sees FUEL as a verb, not a noun – leveraging insight and creative thinking in an actionable way to work smarter.

MEDIA CONTACT
Andrew Trull | Smoak Public Relations
Andrew@SmoakPR.com | 864.235.8330

SOURCE FUEL Digital Marketing and Branding