First New England Mortgage Quantifies ROI of Sales Leads with Salesforce.com

SAN FRANCISCO, Aug. 22 /PRNewswire-FirstCall/ -- Salesforce.com , the technology and market leader in on-demand customer relationship management (CRM), today announced that First New England Mortgage is quantifying the value of purchased sales leads using salesforce.com. The company is also integrating Salesforce -- using the Sforce integration platform -- with its loan origination system to improve access to that data for all departments.

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First New England Mortgage is one of the largest mortgage brokers in the country, and operates in 26 states. With Salesforce, First New England Mortgage is leveraging the benefits of an 18th-generation CRM solution, as well as new innovations, including the Customforce tool for rapid, easy customization. First New England Mortgage is one of the 16,900 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2005.

"Salesforce has become the center of our universe," said David Black, CEO, First New England Mortgage. "We're not flying blind anymore. With Salesforce, we can see how our sales leads are performing and identify new sales opportunities with our existing customers. And because Salesforce integrates easily with our other business solutions, we can connect our CRM to everything else. Our salesforce.com implementation also reflects First New England Mortgage's ongoing commitment to leveraging state-of-the art technology to ensure our customers enjoy a simple and straightforward experience when securing mortgage products."

Before implementing Salesforce, First New England Mortgage had no way to measure the ROI for leads it purchased for its sales teams. In addition, the company did not have the ability to access data about past customers in order to cross-sell and up-sell to them. With Salesforce, the broker's sales staff is effectively identifying which leads are successful, and where those leads are coming from. In addition, using Customforce, First New England Mortgage has customized Salesforce to create functionality that precisely tracks past customers and their specific loan products and rates. With these customizations, salespeople can now generate reports on customers who may be interested in refinancing their mortgage products as mortgage rates change.

"We're thrilled with how Salesforce has enhanced employee productivity," said Black. "With Salesforce, we can analyze our lead data by loan officer, state, loan volume and credit rating to maximize our lead generation effectiveness. We can also keep accurate track of customer data and ensure they are taking full advantage of the many industry leading mortgage products we offer."

Customforce enables every user in an enterprise to easily create tailored analytics, business processes, and forecasting functionality that precisely match their unique business requirements, without the need for programming resources.

About First New England Mortgage

Founded in 1987, First New England Mortgage is one of the largest mortgage brokers in the United States. It offers some of the most competitive rates available and provides its customers with an extensive range of financing solutions. Based in Newton, Mass., the company has offices in Florida, Texas, Arizona, and California. Recently, FNE opened a branch office in Plymouth, Mass. As of July 2005, FNE had almost 90 employees (including more than 50 Loan Officers) and more than 3,000 customers. While the company has grown steadily, it has remained committed to its original service ethic and its pledge to provide personalized assistance, professional advice, and innovative financing solutions.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce ( http://www.salesforce.com/ ) and Supportforce ( http://www.supportforce.com/ ), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce and Supportforce are built on the Sforce on demand integration platform and include Customforce tool complete on-demand customization. Sforce ( http://www.sforce.com/ ) and Customforce ( http://www.customforce.com/ ) allow customers and independent software vendors to customize and integrate salesforce.com's products, as well as build their own on-demand enterprise applications. As of July 31, 2005, salesforce.com manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California. Other names used may be trademarks of their respective owners.