Fergie of Black Eyed Peas Kicks off Venus Vibrance ''Leg Room'' in

    Business Editors/Entertainment Editors

    NEW YORK--(BUSINESS WIRE)--April 20, 2005--

Celebrity Fashion Designer Patricia Field and Fitness Trainer Gunnar
    Peterson Add to the Two-Day "Legsperience" in Celebration of New
    Women's Razor from Gillette

    Black Eyed Peas female singer Stacey Ferguson (a.k.a. "Fergie") today will cut the ribbon at ceremonies marking the opening of the Venus Vibrance "Leg Room," a pop-up venue located at 7 Times Square. The Leg Room, an experiential "ode to the leg" locale features two days of leg-focused activities for women - including a fashion show by famed designer Patricia Field, and fitness sessions with celebrity trainer Gunnar Peterson. The opening of the Venus Vibrance Leg Room celebrates the launch of Gillette Venus Vibrance, the first power wet razor for women.
    "Since Venus Vibrance will revolutionize women's shaving, we wanted to make a big splash in the 'Big Apple' with the Leg Room," said Bernadette King, director of new female shaving products for The Gillette Company. "The two-day 'legsperience' is a fun way to announce the national retail availability of the new razor and pay homage to women's legs."
    The festivities begin with the official ribbon-cutting ceremony performed by Fergie, a woman renowned for her amazing legs, and a kick line featuring the Knicks City Dancers. Day One also features an exclusive autograph signing with Fergie, and fitness sessions led by Gunnar Peterson, famed trainer of celebrities such as Jennifer Lopez and Penelope Cruz.
    The highlight of Day Two (April 21) will be a Venus Vibrance-inspired, leg-baring fashion "performance" show by designer Patricia Field, known for her trendy fashions worn by the stars of television's acclaimed "Sex and the City" show.
    Other Leg Room happenings include complimentary leg massages and leg paintings by a team of professional massage therapists and artists. Women can also enjoy personal consultations with a leg assessment expert from FORD Models, who will be on hand to provide beauty, fashion and fitness tips about how to get, keep and maintain beautiful legs. Additionally, the Leg Room will feature an exhibit of leg-inspired artwork by students from the Parsons School of Design.

Leg Room schedule of events (venue open 10 a.m. to 4 p.m. on April 20 and 21):

Wednesday, April 20: 11:30 a.m. Fergie and the Knicks City Dancers kick off the opening of Leg Room 1:30 p.m. & 2:30 p.m. Gunnar Peterson's fitness classes

Thursday, April 21: 12:00 p.m. & 1:00 p.m. Patricia Field's fashion shows

April 20 - 21: 10:00 a.m. - 4:00 p.m. Leg assessments, leg massages, leg painting, leg art exhibit

    Fergie - The only female in the chart-topping group The Black Eyed Peas, Fergie exudes femininity with her great gams and style. The Black Eyed Peas' fourth album, "Monkey Business," due out in June, is a follow-up to their multi-platinum, Grammy award-winning album "Elephunk" and features their new hit single "Don't Phunk With My Heart."
    After having spent more than five seasons on the television show, "Kids Incorporated" during the 1980s, Fergie joined The Black Eyed Peas in 2003. The Black Eyed Peas are best known for their collaboration with Justin Timberlake on the song "Where is the Love."

    Gunnar Peterson - Gunnar is a Beverly Hills-based personal trainer whose clients include Jennifer Lopez, Penelope Cruz and Amber Valletta. With more than 16 years in the fitness industry, Gunnar is known for his dynamic approach, boundless energy and great sense of humor - all of which make clients enjoy working with him.

    Patricia Field - Patricia's style and collections are bold, radiant and feminine. This fashion icon has her own clothing line and store in New York City. Patricia also serves as a stylist to the stars, most notably to Sarah Jessica Parker on the set of "Sex and the City," and currently designs Kelly Ripa and Faith Ford for ABC's television show "Hope and Faith."

    Venus Vibrance, featuring vibrant fuchsia and orange colors, is Gillette's newest shaving system for women. It features Soothing Vibrations(TM), advanced Comfort-Coated(TM) blades and a new ergonomically designed handle. The Venus Vibrance shaving system gently exfoliates to instantly reveal more radiant skin. Also new this spring to the Venus product portfolio are Venus Disposable and Venus Divine Paradise razors.

    Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair depilation devices.

    www.gillettenews.com/women

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CONTACT: Gillette: Michele Szynal, 617-421-7086 or Porter Novelli: Jennifer Newberg, 617-897-8274 Allison Greenberg, 212-601-8211

KEYWORD: MASSACHUSETTS NEW YORK INDUSTRY KEYWORD: ENTERTAINMENT TELEVISION/RADIO CABLE MUSIC RETAIL PRODUCT SOURCE: The Gillette Company

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