Espotting Wins ''Fastest Growing and Most Dynamic Media Company in UK

    Business Editors/News Editors/Marketing Writers/Media Writers

    LONDON--(BUSINESS WIRE)--Feb. 7, 2005--Espotting Media was named as the fastest growing and most dynamic media company in the UK at the GP Capital Media Momentum Awards.
    The award recognises the UK's 50 fastest growing media companies, ranked according to their annual revenue growth rate between 2002-2003. Espotting emerged in pole position with a 726% increase in revenue.
    Espotting also won one of the 5 'Media Momentum Stars' awards, judged by a panel of industry experts including Robert Leach, the Head of Interactive BSkyB, Nick Horswell, the Founder of PHD, and Jon Farley, the Head of the National Barclays Media SME team.
    'Espotting has demonstrated unbelievable growth and execution' commented Manish Madhavani, partner at GP Capital. 'Despite a tough environment for the media sector, these 50 companies successfully grew their revenue base by an average of 149% in a one-year period. The results also indicate certain emerging industry sectors - internet advertising and mobile content being ones to watch for 2005.'
    Espotting was the first company to launch the 'paid-listings' advertising model in Europe. Paid-listings has been the fastest growing sector of online advertising, more than doubling year-on-year (increasing 109%) to a value of GBP 114.3m for the first half of 2004 (up from GBP 54.7m in the first half of 2003). Paid listings now accounts for over 40% of total online media spend in the UK and has leapt in value to become 1.5 times larger than the cinema advertising industry (IAB/PWC). The scalability and accountability of the paid-listings model has played a critical role in Espotting's rapid growth.
    Espotting operates an online marketplace where advertisers bid on keywords relevant to their business, and the higher they bid, the higher they appear within Espotting's paid-listings. Advertisers pay a fee (the bid price) only when an Internet user clicks on their online advertisement that appears on the Espotting network, and is delivered to their site. The model puts the advertiser in complete control, as it allows them to determine the bid price in an online auction. As a result advertisers have experienced some of the strongest return on investment from their marketing spend with Espotting. Espotting has thousands of advertisers ranging from small and medium-sized enterprises to the largest brands, such as British Airways and eBay.
    'CEOs and CFOs are calling for their marketing directors to be more accountable and that plays directly to the beauty of the web where it is possible to see just how hard every last penny is working,' commented Seb Bishop, co-founder and senior vice president of Espotting Media. 'We are very happy to be acknowledged as the UK's fastest growing and most dynamic media company and attribute our growth to the hard work of the Espotting team.'

    www.espotting.com

    About Espotting

    Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their website. Espotting advertisers include British Airways, Norwich Union Direct, eBay and Lastminute.com.
    Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers.

    For more information about Espotting, go to www.espotting.com.

    Espotting's recent merger with FindWhat.com has created the largest independent performance-based marketing provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across 3 continents. More information about FindWhat.com can be found at www.FindWhat.com.

    Forward Looking Statements

    This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
    For further information, photos and/or to arrange an interview, please contact:
    Espotting Marketing
    t: +44 (0)20 7539 0530
    e: marketing@espotting.com

--30--ZW/lo*

CONTACT: Espotting Marketing t: +44 (0)20 7539 0530 e: marketing@espotting.com www.espotting.com

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE INDUSTRY KEYWORD: ADVERTISING/MARKETING SOURCE: Espotting

Copyright Business Wire 2005