Drinks Americas Announces Brewery Selection for Kid Rock Beer

Drinks Americas Holdings, Ltd (OTC BB: DKAM), a leading owner, developer and marketer of premium beverages, confirmed today that the new beer it is launching in partnership with Kid Rock will be produced at the Michigan Brewing Company in Webberville, Michigan.

In a September 2008 press release, the Company announced that Drinks Americas and Kid Rock would work together to develop and bring to market a product targeted to beer drinkers who appreciate value with an easy-to-drink, traditional, good-tasting American manufactured beer.

J. Patrick Kenny, the Company’s CEO, stated, "We interviewed a number of breweries and tasted a number of products, and like all of our beverages, we think we will be introducing a product that tastes great, is very drinkable and one that millions of Kid Rock fans in America will try and adopt. Based on distributor interest, Drinks Americas and Kid Rock’s American Bad Ass Beer Company are together going to sell a lot of beer."

Drinks Americas and Kid Rock have established "The American Bad Ass Beer Company". Final crafted products will be presented to Kid Rock for tasting and selection in the coming week. Drinks Americas plans to introduce the product in the spring and is accepting advance orders now. Interested distributors should call Charles Davidson at 203-762-7000.

According to a February 17^th Associated Press article, "The Michigan Brewing Co. plans to invest $7 million in the new product line,” and "will add jobs”. On Tuesday, the Michigan Economic Growth Authority approved a nearly $723,000 tax credit over seven years for the brewer. The village of Webberville also is considering a tax abatement for Michigan Brewing.

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world’s leading beverage companies, including Joseph E. Seagram & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, and Rheingold Beer. Damiana, Old Whiskey River and Aguila Tequila are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

About Kid Rock

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus", debuted at #1 on the Billboard Top 200 and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.