Digital Generation Acquires Republic Project For About $1.4 Mln In Cash

(RTTNews) - Digital Generation Inc. (DGIT) announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns., for $1.4 million in cash and an additional earn out tied to revenue and EBITDA performance targets in 2014 and 2015.

The company said that Republic Project's 11 employees, including CEO AJ Vernet, will join its Los Angeles office.

Republic Project has a platform that allows agencies and brands to produce and deliver ads on social platforms such as Facebook and Twitter in a fraction of the time typically required to produce and deliver campaigns.