David's Bridal Debuts New In-Store Customer Experience Across Retail Locations

The retail locations will feature a new store format dedicated to a seamless shopping experience for customers.

CONSHOHOCKEN, Pa., Nov. 2, 2022 /PRNewswire/ -- David's Bridal, the nation's leading bridal and special occasion authority announced today its plan to debut a new store format in select locations. Following the momentum the bridal chain built earlier in the year with the soft launch of this concept in select locations including Torrance, CA, West Chester Township, OH, Lexington, KY, and Cool Springs, TN, the retailer anticipates roughly 30 new format stores in 2023 including 12 brand new locations. Moving forward majority of the remodeled stores will follow this same concept and format. The opening and re-opening of these locations is part of a continuing commitment to update and improve David's existing store base and its physical footprint to better serve the modern customer.

The retailer strategically developed a newly updated store layout that caters to one-on-one customer experiences.  The enhancements create a completely personalized and interactive shopping experience for customers of any occasion. At these new locations, customers can walk-in or make an appointment to have a one-on-one shopping experience with an expertly trained stylist and in-house alterations artisan for all of life's special occasions. Select stores will also feature new brand offerings including a customization lounge and try-on bar. The stores emphasize inclusion and carry thousands of dresses in sizes 0-30W with options for different body types, heights, and skin tones. From the Little White Dress Boutique and Flower Girl shop to special occasion dresses, homecoming, prom, Quinceañera, date night, anniversary celebrations, graduations, communions, or for simply making the world your runway, David's has the perfect look for every magical moment.

"Our vast retail footprint and team of expertly trained stylists coupled with our personal in-store experience is why millions of customers trust us every day to help them find their dream dress," said Jim Marcum, David's Bridal's Chief Executive Officer. "We remain focused on continuing to expand and enhance our customers' shopping experience. Serving her is what we do, and we are committed to offering the best in-store experience from the moment she steps into our stores to when she finds her dress and beyond."

To celebrate these new locations the retailers will host local grand re-opening events where guests can enjoy browsing the new store experience while shopping the latest styles the retailer has to offer, as well as find out more about exciting in-house services such as their expert alterations artisans and brand-new shimmer and shine shop where consumers can complete their look with designer shoes and accessories.

As is the trend in retail, David's continually assesses its store fleet to be sure to stay ahead of changing needs of the modern woman. This includes ensuring stores are equipped to provide their consumers with whatever they may need for their special day, from designer shoes and jewelry to intimates and gifting. The retailer's newest addition of in-store shimmer and shine shops and try on bars allows for a seamless shopping experience to guarantee the perfect look. Putting a focus on being there for the bride throughout her entire planning journey, David's Bridal aims to capture her attention early on with inspiration and guidance from her bridal look to the perfect bridesmaids.

With 70 years of experience dressing customers for all of life's special occasions, David's Bridal is built on the idea everyone deserves to have the attire of their dreams regardless of style preference, shape, size, or budget. We believe in: CELEBRATING all life's magical moments, INNOVATING so we are always serving her, PERSONALIZING everything so it's all done her way, DESIGNING the most luxurious dresses, and finally, KINDNESS - so she doesn't have to worry about anything. It is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David's Bridal is dedicated to helping each customer, with the assistance of online planning tools and resources powered by Blueprint Registry, Rustic Wedding Chic, Forever Bride, knowledgeable stylists, and expert alteration artisans who will guide them through the entire purchasing journey. With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, Quinceañera, graduations, prom, communions, or simply making the world her runway and beyond. Additionally, David's recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David's Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

Media Contact:
David's Bridal
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SOURCE David's Bridal, Inc.