Coke Removing Label For Ramadan

(RTTNews) - Coca-Cola announced that it is removing its trademark logo from cans in the Middle East as part of the soda giant's marketing campaign to fight prejudice.

The company has replaced its famous trademark logo with "Labels are for cans not people," message. The company has made the change during the time of the Islamic festival of Ramadan, which lasts from June 17 to July 17.

The new marketing campaign was developed by Dubai-based advertising agency FP7/DXB.

The company also released a new video ad on the YouTube, which shows some men in a dark room conversing with each other and getting along well before they are revealed to be a diverse group of men when lights are switched on. The ad tries to spread the message of not to judge people by their looks.