17.01.2006 12:00:00
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Clear Channel Radio Launches La Preciosa Network With Instant National Reach
-- Mexican Variety Music Network Delivers Coveted Demographic in Key Markets Spanning Entire U.S.
-- Immensely Popular On-Air Personality Victor Manuel Lujan Joins Programming Line-Up
Clear Channel Radio today announced the launch of the La PreciosaNetwork and said legendary radio and television personality VictorManuel Lujan has joined its already impressive programming line-up.
"In the short time that we've had La Preciosa stations on the air,we've received overwhelmingly positive responses from our listeners,"said Alfredo Alonso, Senior Vice President of Programming for ClearChannel Radio. "We feel confident that the addition of top talent likeVictor Manuel will only accelerate our success."
In addition to Lujan, the network also features Brand Manager andmorning show host Alex Lucas' "El Genio Lucas Show", Rosemar Vega,Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa formatfeatures hits from the 70s, 80s and early 90s and has quicklytransformed Spanish-language radio listening.
The La Preciosa Network comprises more than a dozen stations,including: KPRC-FM/Monterey-Salinas; KSJO-FM/San Francisco-San Jose;XOCL-FM/San Diego; KSMY-FM/Santa Maria; KKDJ-FM/Bakersfield;KSPE-FM/Santa Barbara; KDIF-FM/Riverside; KFSO-FM/Fresno;KMRQ-FM/Modesto; KIZS-FM/Tulsa; KEGL-FM/Dallas; KWSL-AM/Sioux City;KNFX-AM/Rochester; and KWID-FM/Las Vegas.
La Preciosa Network is the latest innovation from Clear ChannelRadio's Spanish-language programming initiative announced in September2004. Led by Senior Vice President Hispanic Radio, Alfredo Alonso, theinitiative significantly expands the choice and availability ofSpanish-language programming, complementing existing Spanish-languagestations in markets that currently offer Hispanic radio whileintroducing unique programming in markets that do not.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on servinglocal communities across the U.S. with more than 110 million listenerschoosing Clear Channel Radio programming each week. The company'soperations include radio broadcasting, syndication and independentmedia representation. Clear Channel Radio is a division of ClearChannel Communications, Inc. (NYSE:CCU), a leading global media andentertainment company. More information on the company can be found atwww.clearchannel.com.
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